Facebook is changing advertising technology to fight against discrimination

Citizen – follow up

Facebook has changed the technology for advertising, jobs or loans on its pages in order to fight discriminatory ads against certain groups and to implement a settlement between Company and human rights organizations in this area.

Facebook has indicated that its policies already prohibit advertisers from using their tools to discriminate against anyone, and they have removed thousands of articles discriminating on the basis of race, identity gender or religion.

The network believes that the recently announced changes will strengthen the protection of the most vulnerable groups in the network. Under the new rules, it is not possible for those who wish to advertise a home, job or loan, targeting specific segments based on their age or type. Advertisers will choose the Limited Ranking number that can be used to run an ad.

At the same time, Facebook has developed a tool that allows users to search for all US ads targeted to specific areas, whether or not the ads have been shown.

"Housing, employment and loan announcements are essential to help people buy a new home, a job they want or a loan.They should not be used to exclude or harm a home. certain group of people.Get this right is very important, for us on Facebook because it is a fundamental value for our company. "