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Apple has cut prices of one of the latest iPhone phones in India by about a quarter, as the US tech giant seeks to boost sales in the world's second largest smartphone market, after a similar move in China.
Following the price drops of the iPhone in China, Apple has reduced by 25% the price of the iPhone XR in India.
The price of a 64GB iPhone XR has fallen to around 260 US dollars because of the lower prices and the cash refund of the credit card.
Apple seems to change its approach because it could reset the prices of other devices depending on demand.
According to information, the price trend of the iPhone XR is a short-term promotion.
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The price of the device with a capacity of 64 GB 855 dollars in stores, after the initial price to 1115 USD, while the United States cost of 750 dollars.
Prices of other models of the iPhone XR have also dropped. The iPhone XR is the least expensive series of iPhone devices launched last year.
The price drop comes after the fall in iPhone prices in China for the second time this year, as Apple struggled against slowing sales in the world's largest smartphone market, partly because of the slowdown in the economy.
While Apple's Apple iPhone in India is facing competitive prices for Samsung's competing phones in South Korea and OnePlus in China.
"The price reduction process is entirely focused on winning customers who are considering switching to Samsung or One Plus, Apple trying to make them think of an iPhone XR rather than competitors," said Rushabh Doshi, of the market research company Canalys. .
Samsung's latest Galaxy S10e is priced at $ 805, while OnePlus 6T starts at $ 550.
Apple's share in the smartphone sector, which covers phones costing $ 400 or more, was 23% in 2018, behind Samsung and Won Plus, according to market research firm Counterpoint.
Last year, Apple renewed its sales and distribution strategy in the Indian market after gaining a market share of just 1% of the smartphone market in India.
Apple plans to increase domestic production to reduce the impact of the Sino-US trade war.
The company will soon begin assembling its premium phones through the local Foxconn plant.
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