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Tommy Hilfiger introduced a new line of smart clothing that monitors and rewards the activities of wearers.
The new line is named Tommy Jeans Express.
As the slide is connected to smartphones, she begins to follow the activity of the owners of these clothes by registering their attire and taking off.
The company offers customers points for every hour that they wear.
But it will also provide an unprecedented amount of information to the company regarding its customers, according to Liron Slominski, general manager of Oer Solutions.
"Never before has a clothing company realized how customers use their products after they leave the store."
New clothing is available at Tommy Hilfiger stores in the United States only through the site Web Company and its flagship store in New York.
These products include summer and winter shirts, on hats, coats and bags. Prices start at $ 29.
New products have received criticism on social networking sites. One commentator said the company did not invent anything new, but only introduced a new type of customer gift card, which has existed for decades, describing the idea as "ridiculous."
Some asked how much information would be provided to Tommy Hilfiger,
Google announced a partnership with Levis for clothing, resulting in a smart coat collaboration connected to the phone and gives it the ability to play or d & # 39; Stop the music through the coat and get directions in other services.
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