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An era of consumerism has rarely seen a rocket like Byte.
Entrepreneurs Scott Cohen and Blake Johnson founded the company in 2017 and launched braces in January 2019. As the company reached $ 100 million in annual sales after less than two years, Dentsply Sirona acquired the startup for $ 1 billion.
The company provides 20-30 orthodontic products, teeth whitening products and smile treatments, through online shopping, user manuals and 24/7 professional medical support.
The company’s products are touted as smartphones, and the consumer uses and installs them themselves, with the company focusing on product quality in the US market, which has a volume of $ 12 billion in orthodontic operations. .
According to “Bloomberg” and seen by “Al Arabiya.net”, the company did not take any private equity financing, facilitating the shopping experience, as it relied on online medical consultations, this which proved ideal when clinics were closed during the outbreak.
The company has also pushed the advice to video chats, emails and phone calls, rather than the office. In the first year, the number of clients increased from 100 to 10,000.
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