Abo confirms launch of new Reno series in UAE mid April

Oppo has announced its intention to launch its new OPPO Reno series in the UAE market, making it the first international market to receive the series outside of China. The new series will be officially unveiled in the UAE on April 16th.

"As a realization of OPPO's creative vision, the Reno series will serve as a catalyst for the development of the company's smartphones and will also be the first product to be launched after the announcement of the reorientation of its portfolio. aimed at providing a unique experience for young consumers, "said the company.

"The choice of the UAE is the first international market for OPPO Reno because of the strategic importance that the company attaches to the Middle East as part of its global expansion strategy." In the spring of this year, OPPO launched its operations in Saudi Arabia for the first time, opened its second regional center in the Middle East in the United Arab Emirates and announced new markets in Europe, the Middle East and Africa, with several representative offices in the Kingdom In Turkey and Poland.

The new OPPO Reno series offers a brand new product concept in terms of design philosophy and communication model, specially designed for ambitious young people who pursue their dreams, express themselves and innovate. The OPPO Reno series will enhance the creative abilities of its users thanks to its elegant appearance and innovative design. Using Reno phones, aspiring kids who see life from a unique perspective can express their artistic inspiration by creating and designing their own styles.

The OPPO Reno series does not offer a standardized experience to all users, who can each live their own experience. Before launching this series, OPPO had already collaborated with artists around the world to highlight the potential of Reno phones, including a series of color-rich artworks and an overview of the key features of OPPO Reno phones. .

OPPO entered the global smartphone market in 2011 and has since become one of the most recognizable smartphone brands in the world, with more than 250 million customers worldwide using its smartphones.

The new OPPO Reno series will be officially launched in the UAE on April 16, 2019 in Dubai. More information on this launch will be available in the coming days.