[ad_1]
* Abu Hammour: the involvement of media institutions in technological developments requires the maintenance of professional standards and values
* Abu Hammour: The Corona pandemic has changed a number of lifestyles around the world and helped accelerate digital transformation
AMMAN – Former Minister and Secretary General of the Forum of Arab Thought, Dr. Muhammad Abu Hammour in his speech at the opening of the specialized workshop on “Arab media …
Between keeping pace with digital transformation and preserving its discourse in the light of competitiveness ”, organized by the Department of Research and Strategic Studies of the League of Arab States on Tuesday 08/03/2021, to the need to follow the rapid pace of technological progress and new technical innovations of media professionals and media institutions, and to pay attention to technologies that would improve the quality of media work without affecting its professional values, to develop a media discourse that touches reality of the Arab world, to build bridges with decision-makers to implement it, standardize the language of electronic media and improve content in Arabic, as well as standardize the terminology of media discourse and qualify executives working in media institutions through specialized programs.
In his opening speech via visual communication technology, he added: “Digital transformation has become an inevitable necessity and a modern trend which corresponds to the changes that the world is undergoing due to the entry of technology into all areas, in terms of evolution towards future trends and models related to knowledge production and innovation and openness to global culture, with the preservation of cultural identity and value.
The doctor confirmed. Abu Hammour The need for media institutions to engage in modern technological developments while maintaining professional standards and values, and their media discourse sober and taking into account the needs of the recipient, given their important role in various political aspects , cultural, social and economic, and the great influence of the media on the tendencies and ideas of individuals, as the first means of shaping their positions and attitudes towards the daily situations and problems experienced by Arab societies.
Dr. pointed out. Abu Hammour highlighted the lack of Arabic studies related to digitization compared to Western studies, despite discussions on the trend towards digitization, stressing the need to accelerate work in this direction to catch up with global developments. He said: The Corona pandemic has helped change the daily lifestyles around the world and has greatly contributed to accelerating the trends of traditional media towards digital transformation and relying on advanced technological systems and methods to overcome the state of closure that was imposed on many companies, which increased the number of hours spent.
It should be noted that the workshop aimed to study the repercussions of the digital transformation on the media landscape, and the consequences that this imposes on the media message, and to follow the most important transformations that have occurred in the form and the Arab media and journalism content due to technical development, and the future of the newspaper industry in light of the fourth artificial intelligence revolution, and what accompanies the growth. The acceleration of the development of the Arab and international media scene, the extent of the resilience of traditional media to media technologies, and the reduction of the negatives imposed by this development. A number of centers involved in media research and studies from several Arab countries, as well as intellectual, academic and media figures, participated in the workshop, which was conducted via the videoconference system.
[ad_2]
Source link
