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Amazon plans to launch its branded TV in the United States as early as October.
The company launched AmazonBasics TV in India late last year. The company has also partnered with other manufacturers to sell TVs exclusively with built-in Fire TV software. But these models still carry the manufacturer’s mark, like Toshiba.
The US launch has been in the works for almost two years and includes teams from Amazon Devices and Lab126.
The TV launch puts the e-commerce giant in direct competition with other electronics companies including Samsung, Sony and LG, which in many cases sell their devices through Amazon’s online marketplace, according to the portal. Arabic technical news.
Models should be 55 to 75 inch large screen televisions. It should be launched as soon as possible in October. But the offer suffered from logistical bottlenecks.
Amazon is also working on a separate TV that it designs in-house. The company’s TV sold in India is made in India and features the Fire TV operating system as well as Alexa voice commands.
The 55-inch version currently sells for $ 588, while the 50-inch version costs $ 506.
While some customers praised the TVs as good value for money, many complained that the AmazonBasics logo flashed on the screen for 15 minutes before they could watch shows or Alexa malfunctions.
It is worth noting that this is not the first time that Amazon has entered the electronics and home appliance business through its own branded device.
Alexa
In 2018, the company launched a series of home appliances powered by Alexa, including a microwave oven, amplifier, and subwoofer.
She aims to make her voice assistant Alexa as ubiquitous as possible. It is easily accessible by placing it in areas where people spend the most time.
However, the success of this approach is unclear. Alexa is still mainly used for simple functions like playing music or telling the time.
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