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TOKYO – Sony is launching the PlayStation 5 next week, hoping it will be a big hit … With the Japanese company increasingly relying on the lucrative gaming industry, there is no room for the mistake.
The “Playstation 5” device will enter a direct battle with the new “Xbox” that Microsoft intends to launch two days before its Japanese competitor launches its latest products, the two companies hoping to conquer the market in the run-up to Christmas.
But the confrontation matters more to Sony.
Since the launch of the first “Playstation” device in 1994, games have become the largest part of Sony’s business, having achieved the lion’s share of profits and about a third of sales, more than electronics or music.
By comparison, games represented less than 10% of Microsoft’s sales for the fiscal year ending June 2020.
Sony has sold twice as many PlayStation 4 devices as Microsoft has sold Xbox. Analysts say it was the result of lessons learned from the disappointing launch of the PlayStation 3.
“We have seen previously that when a new device is launched, there are two main factors that affect its success, that it is the first to be launched and the cheapest,” explains Maurice Garard, analyst at Future Source Consulting.
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