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In order to develop its musical services, Apple has acquired a small start-up that strives to discover and develop the musical talents known as Platoon. For the deal so far.
According to The Verge, the acquisition mainly serves Apple Up Next Talent's development platform, operational since 2017.
Apple has invested heavily in the music industry, with the acquisition of Shazam and Asaii, a music content analysis company.
Apple has not yet defined the role that its new company will play for Apple or whether Apple intends to embark on the discovery and dissemination of artistic talent to the public, but its ultimate goal seems to be to To improve its Apple Music service.
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