"Apple" betting on the video streaming service … Do you win?

In January, Apple announced a decline in revenue due to weak iPhone phone sales and a trade dispute with China, but net profit remained high, driven by growth in services such as the music, movies and apps. And movies online under the name Apple TV +, at its annual conference of Hollywood stars, Monday in California.

Apple's service revenues reached $ 10.9 billion in the first quarter of 2019, compared to $ 5 billion in the last three months of 2015, according to Fortune.

The determination of Apple CEO Tim Cook to enter the pay broadcast services is precarious because it faces fierce competition from leading platforms, such as Netflix and Amazon. But the conflict of other services in the same area to find loyal customers, such as Direct TV and YouTube TV, means that the company did not arrive too late.

The field has a significant presence. In a new survey conducted by the digital marketing agency Digitas, 34% of respondents said that "subscriptions to videoconferencing platforms are essential", a high percentage of space always growing.

Expected content
Apple needs to attract people with exclusive content to be able to compete with its competitors, and they understand this condition well.

In this context, the company spent $ 2 billion in Hollywood to produce its own content including many stars, including Oprah Winfrey, who will present two documentary films on sexual harassment at work and mental health, as well as Reese Witherspoon and Jennifer Aniston in The Morning Show. "He said.

She is also looking forward to the Dickinson series on the biography of the late writer Emily Dickinson, the drama series "Swagger" based on Kevin Durant's biography and basketball series "Ripping" by Kathleen Barber.

The Shantaram series will also be followed by the story of Gregory David Roberts, an Australian prisoner who escaped to India. She will quote a work from the French series Calzvour.

The company is expected to attract viewers through its sci-fi projects, including the rebroadcast of Stephen Spielberg's "Amazing Stories" series, aired for two seasons in 1985. Apple has received ten episodes of the release version. Spielberg is the Executive Director.

His ambitious project "Foundation", based on the myths of the American writer Isaac Asimov, can not be ignored.

But its own original programs will not appear until next fall and subscription prices have not been announced yet. As his concert was attended by A large number of stars did not succeed to arouse the enthusiasm of the investors, the action Apple representing 1.2%.

Competitor projects
Netflix is ​​the most important player in the field of television and cinema and converts its subscription form of the Apple App Store, which means putting obstacles on the latter and deprive it of the platform customers' money. via the operating system "IOS" He said. Netflix confirmed last Monday that it would not allow its programs and movies to serve Apple's next video service, noting that it "preferred not to fit into the platform."

In terms of content, she is involved in several prominent projects at Amazon Prime, such as Tolkien in the series The Lord of the Rings, according to Radio Times. Amazon Prime allows US customers to subscribe to other channels such as HP and Showtime.
The highlight of the HPO network is the presentation of the eighth and final part of the popular "Game of Thrones" series on April 14th.

The British Broadcasting Corporation (BBC) and ITV have recently announced talks on the launch of Brit Box in the UK.

A profile of the most prominent competitors
Netflix has 140 million subscribers in 190 countries worldwide and has featured several successful shows, including The Crown, House of Cards and Stringer Things.

Hulu, launched in 2008, attracts about 25 million subscribers in the United States. He owns his own production, such as The Handmills Tyle and Castle Rock. Disney currently holds a 60% stake in Hulu after the acquisition of Twente First Century Fox.

Amazon Prime does not disclose the number of subscribers, but economic reports estimated at 100 million people are distributed in more than a dozen countries. Like Netflix, Amazon Prime has been successful thanks to its original content, including Manchester by the Sea, which won the Oscar in 2017. The platform is perhaps less vulnerable to new competition because its revenues come from multiple services. Limited to the broadcast service.

Disney, the largest multimedia entertainment company, plans to launch its broadcast service this year. Following the acquisition of Twente First Century Fox, as well as APC's studios and television programs, Disney will receive up to 40% of US box office revenues, giving it an extensive library of visual content, including including Star Wars and the Marvel superheroes. Analysts expect the company to be able to ramp up globally to compete or surpass Netflix in a few years.

AT & T acquired Time Warner, Warner Media and plans to compete in the broadcast industry in 2019. The service will be entitled to receive special content, including the special "Game of Thrones" series. By HPO.

Comcast's entertainment arm, NBC Universal, has announced its intention to launch an advertising-funded broadcast service in 2020. The group will be betting on viewers for them to turn to free or low-cost services with advertising instead of paying between $ 10 and $ 15.