[ad_1]
World – the digital world
According to analyzes, the search engine project appears very realistic, especially in light of the pressure exerted by the Competition Commission in Great Britain to cancel a billion dollar agreement between Apple and Google which stipulates that the Google search engine is the default search engine for iPhones.
To avoid previous failures in competing with the Google search engine, analysts expect Apple to pursue a new business model to leverage the engine by providing its own proprietary services.
Here are the top 3 reasons for the superiority of Apple’s search engine:
Research robot
According to anews, many developers have noticed recently that Apple has stepped up efforts to develop its own search technology, due to the focus on its search robot called (Applebot).
Usually, search bots analyze website records on the Internet in order to categorize and index search engine results.
A different business model
Apple’s entry – if speculation is correct – into this market comes 11 years after the appearance of the search engine (Bing).
Bing is the only competitor of the Google search engine to date, but at the same time, unlike the search engine (Bing), Apple’s entry into this market may be completely different and is likely to lead to a better result. , through its application of many factors.
One of the biggest mistakes Microsoft made when launching (Bing) was to follow the same ad-based business model used by Google, where users type in what they are looking for and, therefore, the engine Search also displays relevant ads that may be of interest to them.
But for such a business to be profitable, it takes a very large number of users who are looking, in addition to a large number of advertisers willing to sell to them, as well as millions of sites scanned by the mentioned search bots. previously, where we find that the articles are needed All three together to deliver useful search results to the user and attract the right customer to the advertiser.
As a result, Google got billions of dollars in exchange for matching the right ads with the right users. So the more searches you do, the more useful the results will be, and the better the ad targeting will be. Bing has struggled to implement this business model, but it has never reached the range Google takes advantage of it through its search offerings.
But, according to the rumors, Apple does not intend to fully implement the previous business model in its next search engine, which will make the competition very intense with the Google search engine, because we know that Apple has focused heavily on user privacy in recent times.
It has raised the (privacy first) tagline Privacy First in all of its products, so Apple is not expected to make money from ads in its next search engine, but may simply sell more. of its devices and highly lucrative subscriptions to privacy-conscious customers.
Apple’s glamorous reputation
When Microsoft launched the search engine (Bing), it contained features that the Google search engine did not have at the time, such as: the Hover Preview function for search results.
The company has also claimed that the quality of search results in its engine is similar or better than that of Google, and with that, Bing has never surpassed Google.
Unlike Apple, which doesn’t need to distinguish itself from Google, in fact Apple’s search results should be good enough to receive approval from its users collectively, and we can see that through the results of the application (Apple Maps) which was launched in 2012.
Although at its inception the app covered a few geographies, it gained a dominant 60% market share in iPhones in the UK in less than a year after launch.
The same goes for the app (Apple Music), which has become the second largest music streaming app after just 5 years of its launch.
Source link
