Apple conference in September: this is planned

September is approaching, with many rumors about the features of the phones that will be launched by Apple at its next conference at the end of the summer. Although nearly 1.5 billion iPhones are active worldwide, the company faces an unprecedented sales problem, which was only $ 51.9 billion in the first quarter of this year, compared to $ 59.8 billion in the same quarter last year. After the revolution of the iPhone X, which celebrated the company with the launch of the "iPhone" X device anniversary, but the devices that followed only contained few changes. The iPhone XS aligns on the X version with a modified audio system, which switches to the stereo system, which allows for a louder and clearer sound than the previous version. In addition, it is possible to control the background resolution of images taken with the help of the portrait system, as well as a new golden color added to black and white. All this, of course, with higher prices for the XS and XS MAX versions, making it the cheapest price of $ 999.

Despite the popularity of new versions due to their beautiful appearance, specifications and technologies, the cheapest version, with fewer features than the XS, was the most sold. We are talking here about "iPhone XR", available in five different colors. The device presents the best features of the new generation of "iPhone", such as the big screen, but with less precision than those of X and XS versions, as well as a camera with a acceptable resolution, in addition to the portrait system, slow motion shooting, etc.

There is no doubt that Apple will maintain its policy of launching three phones, "iPhone 11" and "iPhone 11 MAX", in addition to an upgraded version of the XR likely to be called "iPhone" 11R ".
It is expected that the iPhone 11 will have three goals on the back instead of two; so it will be possible to take more accurate pictures with the benefit of zooming up to twenty or thirty times, in order to compete with the phones "Huawei P10" and "P10 Pro", which allows to zoom in Up to 52x with Maintain accuracy. In addition, the battery will last about an hour longer than the XS version. With the A13 broadband chip, the new phone is expected to support 5G Internet connectivity, the future of global connectivity. In addition to the face ID, the phone will likely have a built-in fingerprint on the screen, just like Huawei devices. The phone's ability to withstand water and dust will remain unchanged at IP68, which allows diving up to two meters for half an hour.

The "11 MAX" version will have the same features as above with longer battery life, and maybe Apple will introduce a new color to add to the three colors. If leaks and speculation are correct, the larger version will be similar to the Samsung phones with note feature a pen recognition feature, as well as to the iPad Pro. In doing so, Apple has responded to the demand of many users by turning one of its phones into a laptop and a sophisticated phone with a digital pen or what is called the phablet. But the company must be aware of a common mistake that it has always made: do not put the smart pen in the box "iPhone 11 MAX" and sell it alone at a very high price. With this strategy, Apple is disposing of a large number of potential users because of the relatively high price of its secondary devices, companion phones and computers.

Regarding the "11R" version, you will get an update of the battery with a longer life, greater strength in the glass, an extra lens at the back to become two objectives identical to the X and XS versions, and perhaps a low price to entice new users to buy, especially after the decline in profits.

But the company no longer relies solely on the iPhone to increase its profits. Service revenues reached their highest level in the first quarter of this year, reaching $ 11 billion, up 19% from the annual level. With the development of all business services, Apple is looking to achieve a net business turnover of $ 50 billion worth of services by next year. Apple Music is one of the largest music libraries in the world with nearly 65 million songs. Apple Pay helps millions of people around the world pay with their iPhone or Apple Watch by simply sliding the device by points. The sale and the security system are connected to the fingerprint or face.

The company still benefits a lot from the Apple Store, which constantly develops and develops games and sound effects, as well as the entire experience and individual users, so that the games on "iPad", "Mac" and "iPhone" "look very realistic and real. The latest Apple service to compete with Netflix is ​​Apple TV +. The company has partnered with big Hollywood stars, including Oprah Winfrey and actress Jennifer Aniston, to participate in programs produced by Apple only on Apple TV +. This is in addition to the latest theatrical films, special series produced by "Apple" and the most famous series.

Also in September, the company will launch its fifth edition of the smart watch "Apple Watch", which should contain a camera with a precision of 7 megapixels, in addition to the improvements made to the most important feature, the latest version. ECG, which allows the user to perform a fast ECG not exceeding half a minute and obtain very accurate results. . Apple should add a number of health services to the watch, which has recently become the best-selling smartwatch in the world because of its services and features.

But all this will not save the "Apple" the risk of declining sales, especially with powerful competitors such as "Samsung", launched a few days ago on the phone Note 10 with very sophisticated features, and Huawei, which records a record sales due to the quality of the cameras And the price is acceptable and cheap compared to "the iPhone" expensive. Apple should therefore strive to reduce the price of its phones to stay in the competition, while finding in its phones any interesting novelty to attract a new number of users and increase the $ 1.5 billion. Active iPhone in the world.