Apple iPhone has not learned the lesson

It is clear from the pricing of the group of smartphones for the new season, announced by "Apple", that the company's market in China is declining, could continue long or in the words of the US network "CNBC", which published a perspective analysis Apple's market in China, Apple has not learned the lesson!

Last Tuesday, Apple launched three versions of its iPhone icon: the iPhone 11, 11 Pro and 11 Pro Max, all of which will be sold in China at high prices compared to those in the United States, where Chinese consumers will have to pay a premium of 10.5%. When buying "iPhone 11", and 12.5% ​​with "iPhone 11 Pro", and 18.6% and 23% when buying "11 Pro Max", to repeat to "Apple" what he had done when launching its previous lineup of "iPhone" phones, launched year-round In the past, when the three phones in China have a premium between 26 and 28% . Despite the fact that the premiums in this year 's edition have dropped significantly compared to last year' s phones, Chinese consumers will still have to pay a hefty bill if they want to buy the same. an iPhone version of this year.

Apple insists to impose an average of 20% premium on its phones in China, which is quite high in a market like this. Apple insists that these bonuses be imposed on him, even though he has been cooperating with local manufacturers in China for a decade. More surprisingly, Apple knows that in January, Chinese retailers had to cut the prices of their iPhone. In addition to bonuses, all three versions of this family do not have access to 5G networks.

5G networks are gaining popularity in China and the lack of connectivity of the iPhone 11, 11 Pro and 11 Pro Max deprives them of a serious competitive advantage in the Chinese market, especially since Huawei will introduce two smartphones connected to 5G networks.