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The move could hurt Facebook’s profits (Igor Golovniov / Getty)
Apple said on Wednesday that new pop-up privacy notifications will start appearing on most iPhones in the spring, in a move that has angered companies that rely on ads and data such as Facebook.
The ATT (App Tracking Transparency) feature will force mobile apps to ask for user permission to track them. It is this tracking that allows networks and applications to sell ad space to advertisers targeting users based on the data they collect about what they browse.
Apple announced the move in June, but said in September it would delay the change to give digital advertisers more time to adjust.
“Facebook” protested at the end of August against this rule change, which would limit the ability it has and other application developers to target “iPhone” users with advertisements. The social network expects that “revenues will fall by more than 50% if the possibility of personal targeting of users on mobile devices is eliminated.”
Facebook CEO Mark Zuckerberg accused Apple of “using its dominance to interfere with the way we use our apps and other apps.”
And Apple revealed on Wednesday that it has an active installed base of 1.65 billion devices, of which more than one billion are iPhones, with 620 million paying subscribers on their devices. He said he offers free alternative technology that will help advertisers analyze clicks and seizure without engaging in what he sees as tracking.
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