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Apple is using a Hollywood star to launch its new competing service for Netflix, the most important point in a series of service announcements aimed at being a key part of its next growth strategy.
A group of Hollywood stars announced Monday in Cupertino (West) exclusive content, the bomb bomb to attract consumers, via Apple TV +, the new service available for subscriptions in exchange for a financial allocation, which will be available from autumn.
The value of the participation in the service was not revealed during the ceremony.
One of the most prominent faces in the works will be presented by the service Jennifer Aniston and Reith Witherspoon in a series titled "The Morning Show".
Celebrities who attended the launch and have exclusive works on Apple TV + are also director Steven Spielberg and US television presenter Oprah Winfrey.
"We firmly believe in the power of creativity," said Apple President Tim Cook at the ceremony.
This service is expected to have a significant impact on the video streaming market, which faces fierce competition between a large number of companies, including Netflix, Amazon and Hulu, which will be joined by other major companies such as Disney , Warner Media ".
Despite Apple's late arrival to the competition, the giant group can rely on its vast financial resources and customer base of $ 1.4 billion to make Apple's services automatically.
The group is also known for its frequent catching up with competing companies in different markets and then to change the equation, as it did with the iPhone or as quickly as Apple Music.
This article "Apple" launches its new services in the presence of a constellation of Hollywood stars "adapted from the site (Kuwait News), and does not reflect the policy of the site or point of view in any form whatsoever either, and the responsibility lies with the news or the source of the news of origin is Kuwait News.
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