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SOURCE: Dubai – Samar Comber
Yesterday, journalists went to Apple's headquarters, like the Flying Saucer Cupertino, California, waiting for the announcement of the new iPhone. The price of new phones launched by APPLE yesterday surprised the markets as it was below expectations and lower than previous versions of last year.
But the interest of investors has focused on launching a new Apple TV service in order to compete with "Netflix" and other gaming services, indicating that the company was abandoning the sale of appliances to become competitive in the service sector.
As expected, fans were disappointed after the announcement of the iPhone that the new phone would not work with 5G technology, which began to work with rival phones, which could have a negative impact on the market share of Apple.
Apple has launched a range of its usual products, including the smart watch, Apple TV Plus and a camera, as well as three phones of the Iphone 11 model! What looked more like a camera than a phone, the focus was on the shooting functions of a camera with three lenses and the function of shooting at night!
In addition to minor processor updates, the phone responds faster, especially in the gaming field, as well as a battery that works longer for the iPhone 11 than for the XR, and that will work respectively for four and five hours with Pro 11 and Pro 11 Max.
The company seems to have gone from Samsung and Huawei to Netflix, which could be a less aggressive opponent.
Apple is pursuing an aggressive pricing strategy, with the iPhone 11 starting at $ 699, a decline of $ 150 over last year's iPhone XR, the largest reduction in iPhone versions of its history.
However, IDC Research expects a 15% drop in iPhone sales this year. Most consumers have a smartphone and will be hesitant to buy the new launch due to the lack of significant updates, especially the lack of G5 technology, as well as the availability of cheaper alternatives from their competitors .
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