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Apple plans to launch a new, low-cost, 4.7-inch iPhone screen next spring to capture emerging-market customers and grow stronger in China against Huawei and other competitors, while its share of the smartphone market is falling.
The new model is expected to be the first low-cost smartphone from Apple since the launch of the iPhone SE in 2016, which began at $ 399, according to a new report from the journal Nikkei Asian Review.
The decision to revive the low-cost model comes as iPhone sales have declined, with Apple having announced the very first drop in iPhone shipments last year and lost this summer the maker's title of world's # 2 smartphones for Huawei.
The US company IDC, which specializes in market research, also experienced a drop in shipments and market share for two consecutive quarters.
The global smartphone industry is also facing its third consecutive annual decline in 2019, according to IDC forecasts.
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While the company is trying to reactivate its sales, Apple has cut prices of major iPhone and launched replacement programs, which accounted for nearly half of its revenue in the first half.
Despite these incentives, the company is still losing its status as the world's leading smartphone maker to Huawei.
The new low-cost iPhone could boost Apple's sales next spring, when sales of the new flagship iPhone, scheduled for September 10, begin to slow.
Although the name and price of the new model have not yet been determined, it is the latest generation iPhone SE, which Apple has sold nearly 30 million. in 2016 and another 10 million between 2017 and 2018.
The new low-cost iPhone SE could be a sales engine for the first half of next year, if the new flagship iPhones did not behave well in the coming months.
According to the report, the successor of the new low-cost iPhone SE with a 4.7-inch screen will be similar to the iPhone 8 released in 2017 and has an LCD screen to maintain the price low.
It may also include sophisticated internal hardware, such as the new A13 chip, but it is unclear whether the phone will retain the Touch ID button or adopt the more expensive face identification system.
Apple is facing a difficult year in terms of competition for smartphones. Most of its competitors have launched 5G-compatible smartphones to draw consumers into the global downturn, but Apple will not release a 5G-compatible phone this year.
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