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A few days ago, we informed you that Spotify had filed a complaint against Apple with the European Commission for unfair practices. Spotify said that Apple had prevented companies like Spotify from competing with Apple's services on the company's platform by artificially fixing artificial restrictions and amending laws.
Apple has reacted today by posting on its official website a publication containing Spotify's claims. This publication, which is not attributed to any particular person in society, turns out to be more aggressive than we expected from this society, which often likes silence. At least not as much as Steve Jobs's famous essay "Thoughts on Flash" for nine years.
In the publication, it is clear that Apple claims that what Spotify has said is unfounded and addresses some rather than all the issues raised by Spotify in its own publication. Apple's argument is that Spotify wants to take advantage of the benefits of using the Apple platform on its own behalf, but without paying anything for it.
As a result, Apple has selected some points to deal with. It was claimed that Spotify was deeply integrated with platforms such as CarPlay and had in fact accepted the use of Apple Watch's Spotify application, contrary to what Spotify claims.
Apple later pointed out that Spotify had forgotten to mention that the 30% tax imposed by Apple concerned the first year of subscription, and then it dropped to 15%. She also said that the majority of Spotify users on the iOS system were using their free plan or were the result of partnerships with carriers. Thus, only a small portion of Spotify subscriptions are affected by Apple's deductions.
Apple has begun to explain how to use Spotify for its platform, use its development tools and its own payment system, while wanting to keep 100% of its revenue.
After that, Apple decided to address the call directly to the company, claiming that Spotify would not be the company that it is today without App Store. Worse, Apple also explained how Spotify also strove to pressure artists and songwriters to avoid paying more. This was largely a secondary comment in the publication as it was not the problem to be solved and seemed to be Apple's critique of Spotify's practices.
However, Apple has not responded to all claims filed by Spotify in its complaint. The main complaint of Spotify was not to provide the same level of authority as when it was developers who offered competitive services to one of its services. Developers must pay 30% of their revenue to Apple if they use their own payment system, which results in lower profits, which leads to higher prices, while Apple's Apple Music service obviously does not. no fees, which does not require him to raise prices.
In addition, although the fees to be paid are reduced from 30% to 15%, they are calculated per user. If the user's subscription is terminated and his subscription is restarted for any reason, the time resumes from scratch.
Secondly, while Apple claims to offer its platform, tools and payment system to developers, iOS developers have no choice but to use the platform and tools of Microsoft. # 39; Apple. When Epic Games did not want to give a share of its revenue to Google, it simply launched its own Android store, but you can not do it on iOS. Developers therefore have no choice but to rely on the tools and use of Apple, Cher.
Third, Apple has never explained how to make it impossible for developers to use another form of payment in their applications if they did not use their own payment system. If you provide a link or even that you notify customers through your app by visiting a website and registering from it, Apple will not agree with your application as long as you do not agree with it. have not deleted this offensive term. This is a problem that all developers are facing, not just Spotify.
Apple also stated in its publication that the majority of the store's apps were free, including Spotify, and therefore paid nothing to Apple for downloads if users did not use any of the IAPs. However, developers do this because every developer has to pay Apple an annual fee to have a developer account and create apps for Apple systems. Therefore, even if your application is free, you always pay Apple the use of its platform and tools, which Apple has easily forgotten.
Apple's rebuttal was rather weak and the arguments it had advanced were irrelevant, which gave the impression that it was an angry employee. who was breathing on the keyboard. We are still awaiting the EC's decision regarding the Spotify complaint to see where this will end. We may have heard yet another answer from Spotify, but hopefully do not bother because its original arguments were powerful enough to annoy Apple executives.
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