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Apple announced Tuesday that its television service would begin November 1 at a price of $ 4.99 per month. He revealed new cameras for the latest models of his iPhone, the technology giant has reached a turning point focused on services as much as on hardware and software.
Apple + TV will be available in more than 100 countries and buyers of iPhone, iPad and Mac will get it for free for a year, the company said.
Apple revealed that its new iPhone 11 phone will come with two cameras at the back, a very wide angle lens in addition to the new generation of chips, A13, but with no significant visible changes, and the starting price is 699 $.
The iPhone 11 Pro will be equipped with three cameras at the rear: a wide angle, a telephoto lens and a very wide lens. The new phone will be able to capture recordings from all three cameras and the front camera together, starting at $ 999. The phone will launch the iPhone 11 Pro Max with a larger screen priced at $ 1099. The new phones are available for orders starting on Friday. Delivery will start on September 20th.
According to analysts, Apple would pursue a "conservative pattern" until the launch of fifth-generation phones, which will offer faster data rates for next year's data transfer. Instead, services such as TV content for star shows such as Oprah Winfrey, which will compete with Netflix and Walt Disney, could occupy a central place.
Apple has long boasted of its competitive advantage over competitors such as Samsung Electronics, which makes phones and Google, which supplies most of the handsets in the world. Apple is promoting its control of both hardware and software, producing higher-priced polished products that capture most of the benefits of the smartphone industry.
At the Steve Jobs Theater in Cupertino, California – the most typically Apple's most appealing event dedicated to its flagship devices -, Apple has set a third element: hardware, software and services .
The new strategy coincides with the annual decline in iPhone sales over the past two quarters and the investor focus on growth opportunities in services.
Apple also announced that its video game service, Apple Arcade, would capture a page on its app store and would be available from September 19 for $ 4.99 a month, with a free month to try.
"It's the first time we've seen Apple's strategy on all three aspects of business," said Ben Pagarin, an analyst at Creative Strategies.
Apple launches into broadcast content in an overcrowded domain. Since its first television announcement in March, competitors such as Disney have unveiled a similar service at $ 6.99 per month, which will feature the company's premium content from children's programming.
In the absence of a historical library of its TV content, Apple will sell its service – Apple TV + – while reselling the content of other channels such as HPO, according to analysts, part of the sales .
Mr Pagarin said that the challenge for Apple is to convince consumers that its family of devices is the best way to view programs, even though Netflix has not yet joined this integrated visualization system. (Netflix remains available as a separate application on Apple devices and its programs appear in the search results of the Apple TV app.)
"The Apple TV app is like a flaw in the Apple TV app," said Pagarin. "But they have Amazon and all the channels share with them.The vast majority of content providers collaborate with Apple TV."
Apple also unveiled updates for the Apple Watch and iPad tablet.
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