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A new way for advertisers to use it Internet After finding a way to follow you through "Emoji" What you use on the Internet, for example if it is used "Imogi" Pizza, you could receive an ad from "Dominoes".
In 2016, this allowed Twitter Advertisers have the right to see and track your use of emoji in your comments, replies and tweets in their application.
The data accumulated by this method, ie the follow-up Your emoji Per User, "Gold Mine" For advertisers who study your uses to determine your mental state and mood, "They are bombarding you with a flood of targeted ads" Based on this situation and this mood, according to a site "Renard".
Twitter noted that advertisers can use "Emogee Data" to display ads to users based on their mood and mental state and to target users who cheat with emoji foods "and" meet their wishes ".
Said the director of the marketing center "Four Insights of the Sea" Aaron Goldman said that if a person added the thumb up (acceptance or approval) or emoji smile, show him this ad, and if she used the emoji juggler or emoji not agree (thumbs down) and presented another ad, adding that some people were using it. Basketball, and can be targeted with such advertisements.
In messaging apps in general and on Twitter in particular, Emogi is more obvious than others, like smiling, heart or face with heart-shaped eyes or crying, but there are also some impractical emoticons, such as facial emoji without facial expressions or superficiality.
Thus, the advertising agencies resorted to Artificial intelligence Track and analyze patterns of emoji usage to determine the best way to reach the user.
Advertisers say it's better for advertisers, customers and customers because users want to see ads associated with them, while companies want a user to interact with them through their ads, that they are intended for users or potential customers.
Says the Director of Strategic Accounts at "Ad Parlor" Tigai Hughes is an advertiser "They do not want to sell you something you do not want, is not it? It's a material loss for us and a waste of time.So, if we can broadcast the announcement of interest, it's wonderful. "
Indeed, some companies have begun to exploit the issue and put it into practice. In 2017, Toyota An advertising campaign targeting the mood of users based on the emoticons they use in their tweets and comments: the company has designed 83 different versions of the same advertisement, based on different emoticons and published on Twitter.
However, tracking emoticons and analyzing your mood is a concern for advocates. confidentiality.
Not all users are aware or aware of this, they say, or they want to follow their choices for emoji and be analyzed by advertisers.
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A new way for online advertisers to find a way to follow you through your Internet emoji, for example if you're using emoji, you could get an ad from Domino.
In 2016, Twitter allowed advertisers to see and track your emoji uses through your comments, responses, and tweets.
The data accumulated by this method, ie the tracking of user emoticons, constitute a "gold mine" for advertisers who are studying your uses to determine your mental state and your temper, then you "bombard targeted advertising" according to your mood and your mood.
Twitter has indicated that advertisers can use "emoji data" to display ads based on their mood and state of mind, and target users who cheat with emoji food and "reach their desires".
The Center for Four Insights' marketing director, Aaron Goldman, said that if someone added a thumb up (acceptance or approval) or emoji smile, show him that ad and, if he was using the Simulator or Imogi, do not accept (thumbs down) and view another ad. "Let's add that there are people who use Imogi football or basketball and can be targeted by such advertisements.
In messaging apps in general and on Twitter in particular, Emogi is more obvious than others, like smiling, heart or face with heart-shaped eyes or crying, but there are also some impractical emoticons, such as facial emoji without facial expressions or superficiality.
As a result, ad agencies have used artificial intelligence to track and analyze emoji usage patterns to determine the best way to reach the user.
Advertisers say it's better for advertisers, customers and customers because users want to see ads associated with them, while companies want a user to interact with them through their ads, that they are intended for users or potential customers.
"They do not want to sell you something that they do not want, is not it? It's a material waste for us and a waste of time. If we can run an advertisement that You're interested, it's great, "says Tigai Hughes, Adele's strategic account manager.
In 2017, Toyota launched a campaign targeting the mood of users based on the emoticons that they use in their tweets and comments: the company has designed 83 different versions of the same advertising, based on different emoticons and published on Twitter.
However, monitoring emoji and analyzing your mood are worrying privacy advocates.
Not all users are aware or aware of this, they say, or they want to follow their choices for emoji and be analyzed by advertisers.
