Be careful. Here's how ads target you from your emoticons on social networks. Technology

In 2016, Twitter allowed advertisers to see and track your emoji uses through your comments, responses, and tweets.

The data accumulated by this method, ie the tracking of user emoticons, constitute a "gold mine" for advertisers who are studying your uses to determine your mental state and your temper, then you "bombard targeted advertising" according to your mood and your mood.

Twitter has indicated that advertisers can use "emoji data" to display ads based on their mood and state of mind, and target users who cheat with emoji food and "reach their desires".

The Center for Four Insights' marketing director, Aaron Goldman, said that if someone added a thumb up (acceptance or approval) or emoji smile, show him that ad and, if he was using the Simulator or Imogi, do not accept (thumbs down) and view another ad. "Let's add that there are people who use Imogi football or basketball and can be targeted by such advertisements.

In messaging apps in general and on Twitter in particular, Emogi is more obvious than others, like smiling, heart or face with heart-shaped eyes or crying, but there are also some impractical emoticons, such as facial emoji without facial expressions or superficiality.

As a result, ad agencies have used artificial intelligence to track and analyze emoji usage patterns to determine the best way to reach the user.

Advertisers say it's better for advertisers, customers and customers because users want to see ads associated with them, while companies want a user to interact with them through their ads, that they are intended for users or potential customers.

"They do not want to sell you something that they do not want, is not it? It's a material waste for us and a waste of time. If we can run an advertisement that You're interested, it's great, "says Tigai Hughes, Adele's strategic account manager.

In 2017, Toyota launched a campaign targeting the mood of users based on the emoticons that they use in their tweets and comments: the company has designed 83 different versions of the same advertising, based on different emoticons and published on Twitter.

However, monitoring emoji and analyzing your mood are worrying privacy advocates.

Not all users are aware or aware of this, they say, or they want to follow their choices for emoji and be analyzed by advertisers.