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Apple announced at its annual conference on Tuesday the new generation of iPhones, which are leveraging its advanced cameras to improve their sluggish sales.
At the Steve Jobs Theater in Cupertino, California, the company has offered three versions of the iPhone, the iPhone 11, the iPhone 11 Pro and the iPhone 11 Max.
The iPhone 11 comes with two cameras at the back, one with a very wide-angle lens and the next generation of "A13" microchips, but with no significant visible changes, starting at $ 699.
The iPhone 11 Pro is equipped with three cameras at the back, a wide angle, a telephoto lens and a very wide lens. The new phone can capture video with all three cameras and the front camera together, starting at $ 999. The company will launch the iPhone 11 Pro Max with a larger screen starting at $ 1099.
The new phones are available for orders starting Friday, September 13th. Delivery starts on September 20th.
According to analysts, Apple would pursue a "conservative pattern" until the launch of fifth-generation phones, which will offer faster data rates for next year's data transfer. Instead, services such as TV content for star shows such as Oprah Winfrey, which will compete with Netflix and Walt Disney, could occupy a central place.
At the same conference, Apple announced that its television service would be launched on November 1 at a price of $ 4.99 per month.
Apple enters a busy broadcast service. Since their first announcement in March, competitors such as Disney have unveiled a similar service at $ 6.99 per month, which will feature the company's premium content from children's shows.
In the absence of a historical library of its TV content, Apple will sell its Apple TV Plus service while reselling
As analysts believe, content from other channels, such as HPO, must be a share of sales.
Apple also announced that its video game service "Apple Arcade" would occupy a page on its application store and would be available from September 19 at a price of $ 4.99 per month, with a free month to try.
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