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In 2004, Jeff Bezos and his technical advisor Colin Briar traveled together to Tacoma, south of Seattle, Washington.
At the time, Amazon was a multi-billion dollar company. However, they made their way to Amazon’s customer service center where they spent two days as service agents.
“Jeff was already taking the calls himself,” Briar says. He remembers that a complaint about a particular product kept coming up. And he adds: “Jeff’s eyes widened at that point,” according to the BBC.
Bezos was frustrated, there was clearly something wrong with the product, but it was not fixed. Later today, send an email asking for more effective ways to report defective products.
Today, Monday, Bezos is leaving Amazon … exactly 27 years after its founding.
During this time, he developed a series of extraordinary leadership principles, which some say are the backbone of his success. And speaking to everyone who has worked at Amazon, you don’t have to wait long to hear the phrase “customer obsession”.
For Bezos, profit was a long-term ambition. For a business to be successful, it must have happy customers … at almost any cost.
But Bezos has plenty of criticism. Last month, a ProPublica article claimed that he had seen Bezos’ tax returns and that Bezos had paid no federal taxes between 2007 and 2011. It was a shocking claim about the most man. rich in the world.
Other negative stories on Amazon revolve around its cruelty and allegations of monopoly behavior. However, many people who work with Bezos see him closely as a business visionary, a “one-of-a-kind man who created a legendary business philosophy and a company worth nearly $ 1.8 trillion.”
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