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London, UK (CNN) – Fast food chain Burger King took an unprecedented milestone on Monday, inviting customers to order from McDonald’s and several other competing restaurants.
The company’s UK subsidiary tweeted for a statement asking customers to support local fast food outlets during the coronavirus pandemic, be it Burger King or other restaurants.
The tweet which mentioned a number of restaurants such as “Chicken Kentucky”, “Subway” and “Domino’s Pizza”: “We never thought we would have asked you to do it, but restaurants that employ thousands of employees really need your support right now. ” If you need help, continue to eat delicious meals with delivery slips, cooked meals, or car orders. “
Burger King’s statement also referred to Pizza Hut, Five Guys, Taco Bell and Papa John’s restaurants, as well as some independent food stores.
“Buying a big bag is always the best decision, but buying a Big Mac isn’t a bad thing either,” the statement wrote in conclusion.
The UK hospitality industry has been hit hard by the pandemic, and new restrictions that go into effect in the kingdom on Thursday are likely to exacerbate matters, with all restaurants closing except fast food or delivery restaurants.
While in the UK, Burger King has relied on promotion through an element of solidarity with the food industry as a whole, the company’s North American operations have taken a more confrontational approach to promotion, the chain of restaurants advertising a free sandwich to customers driving near one. The scariest place in the world ”, which defines it as 5 closed restaurants that were previously run by rivals such as McDonald’s, Wendy’s, Sonic or Jack in the Box.
As part of the Halloween promotion, Burger King customers who are within 100 yards of any of these abandoned sites can confirm their location on the restaurant’s app to receive a free sandwich voucher.
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