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With the launch of Apple’s latest phones, AT&T on Tuesday began handing out second-year giveaways to its customers, offering the new iPhone 13 Pro free to new and existing customers with qualifying trade-ins and unlimited data plans, a offer valued up to $ 1,000.
AT & T’s offer matches that of rival T-Mobile, seeking market share, while Virgin Communications is offering up to $ 800 off the price of the phone.
The data plan price wars have been the main competitive front between US telecommunications companies, but they’ve taken a different approach, replacing them with discounts on iPhone phones.
AT&T has been the most aggressive in its offering, going so far as to offer free or super low cost phones to all of its customers on unlimited plans.
The freebies had a direct impact on the growth in the number of subscribers. In the fourth quarter, AT&T was the biggest winner in mobile subscriber counts, adding 789,000 customers in the second quarter, surpassing the 627,000 reached by growth leader T-Mobile, while Verizon, the Wireless No . 1 in the United States, the lowest earnings.
“The industry has always been competitive,” T-Mobile CFO Peter Oswaldeck told Bank of America Corp’s investor conference on Tuesday. “We have proven that we can be competitive and grow profitably.”
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