"Competitiveness" ensures the success of small businesses



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Professor Naji Al-Shamasi emphasized the importance of competitive advantage to ensure the success and sustainability of small and medium enterprises.

He stressed the need to study the expected risks and put the worst prospects in the initial feasibility studies. 19659002] This meeting was organized by the "Fanar Platform" – an initiative of the General Authority of Small and Medium Enterprises – in cooperation with the Chamber of Commerce and Industry under the title "Feasibility Studies and competitive advantage "at the agency of Qatif province. This feature is through an app or as competitive advantage strategies, which articulate around three strategies (cost, excellence and focus), which means that the benefit can come from the cost, that is, to provide a good value of merchandise at an appropriate price. Or by excellence, that is, offering a product of greater value than its competitors, or by concentrating, that is, by offering the product to a small group target.

He noted that those who did not have competitive advantage and did not have the geographical space in which they were moving should not enter the market.

It was stated that customers and suppliers could impose an opinion on the seller, especially if the alternative existed.

On the feasibility study, he said: "It articulates around three components: market study, future expectations and risks, the student must keep in mind the possibility of changes in inputs, price volatility and the emergence of risk.He wonders if the project will remain profitable in the short and medium term

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Source: Okaz newspaper