Demand for wearable devices in China is on the rise with wireless headphones

IDC, a market research company, today released its statistics on the portable device market in China. According to analysts, all major companies have posted improved sales due to increased interest in wireless audio products and smart wristbands.

In the last quarter of 2018, Xiaomi was the market leader, accounting for one out of every four devices sold, but Huawei grew 206% after selling 4.3 million handheld devices in the last three months of the year. 2018. This allowed Huawei to overtake Apple, with a market share of 10% in the fourth quarter and 11% for the full calendar year.

As in the smartphone market, China's wearable device market is dominated by the country's top five smartphones. According to IDC statistics, 64% of devices were sold by Xiaomi, Huawei, Apple, BBK and Lifesense in the fourth quarter of 2018, while that share was only 57% 12 months ago . The five companies recorded an increase in their deliveries and IDC predicted that this trend would continue to reach 120 million by 2023.

Smart watches designed for children and used by parents to track their children are among the most popular wearable devices on the market. Of the 72.3 million devices sold, there were 21.67 million devices for children, 38% of which were compatible with 4G networks. This share will increase in the future thanks to the migration of 2G and 3G, but also to the improvement of sales on the Internet.

In this regard, Pan Xuefei, Director of Research at IDC, explained that heart rate sensors and other health-related products would continue to strengthen the market and that we should expect other manufacturers to join the concert. in a close future.