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The Twitter platform doesn’t need Donald Trump to keep growing, as the company said: “It ended 2020 with 192 million daily active users who can be monetized by Mdau, a term that makes refers to the number of daily users who can see advertisements. “
The number continued to rise in January, the month the former US president was banned from the platform.
Twitter did not provide a specific daily usage figure for January, but said, “Daily user growth is above the historic average for the past four years.”
In this context, Twitter CEO Jack Dorsey said: “We are a platform that is clearly much bigger than any topic or account and 80% of our audience is from outside the States- United, without specifying which account they could think of. “
Details on usage were provided in Twitter’s fourth quarter 2020 results release, which covers the period October through December 2020.
That means the release will not normally process information from January, but Twitter said it was providing details given unusual circumstances this quarter.
It is unclear how much Trump’s presence has improved Twitter usage over the years, but speculation was that having a President of the United States as a regular user could have been in favor. from Twitter.
While Trump’s ban may not have immediate effect, Twitter warns its growth could slow, the company said: After our explosive growth in 2020, the numbers for 2021 could look a little worse.
In the first three months of 2021, Twitter expects the number of daily users to increase by 20% year over year, up from 24% in 2020.
Twitter also expects double-digit growth for the rest of the year, with the second quarter being the lowest, and Twitter says the slowdown is due to the significant increase in usage over the year. time associated with the epidemic.
Total revenue reached a record high of $ 1.29 billion, an increase of 28% year-on-year, and advertising revenue reached $ 1.15 billion, an increase of 31% compared to the same period last year.
The social media company said spending will increase 25% or more in 2021, but it expects total revenues to grow faster than costs.
Net income rose to $ 222.1 million, from $ 118.8 million a year earlier.
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