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Groups on social networking sites continue to pose their mottoLet her resist"In an uncompromising campaign against what they call the fictitious prices of cars in Egypt, mainly because of the greed of car dealers who put an exaggerated profit margin," they said.
Murtada Shazli, one of the founders of a campaign "Let her resist" For the site "Arab Sky News" The campaign has forced companies to reduce their prices after the car market has registered a marked drop in demand.
He explains: "In fact, there has been a severe recession and companies have resorted to substantial discounts to encourage people to buy, while banks have put in place facilities to reduce to zero. interest on cars. "
According to Shazly, reductions in economy and medium-sized cars ranged from 10,000 pounds to 40,000 pounds (about $ 1,900), while discounts in luxury categories ranged from 70,000 pounds ($ 4,000) to 150,000 pounds. 000 pounds ($ 8.6 thousand). ). "
The campaign continues
Shadhli pointed out that the campaign was continuing until the elimination of all "Negative Practices" in the auto trade, which will result in lower prices.
Some dealers earn up to 75% of the price of the original car, they say "Immediate delivery rate" Customers wishing to buy cars already exist in the showroom and these fees are illegal because they are not subject to taxes.
He said that "Reducing the proportion of the total price is not enough, we must abolish illegal practices and expenditures".
Shadhly explained that the goal of the campaign is to determine the percentage of profits on cars by 10 to 15% maximum after calculating operational and administrative costs, in addition to canceling the load of consumers wishing to pay their cars 12% and insurance costs 6% above profits. .
The campaign also aims to reduce the price of spare parts and to ensure that vehicles of its standard class include standard safety measures, such as airbags and advanced brakes such as ABS and ABD, which are essential in a country bordering on road accidents.
Shadly said the campaign had educated people about their rights to purchase cars, claiming that "general response to the campaign, which translates into a drop in demand for". purchase".
Sales volume
According to data from the Egyptian Council of Information on Automotive Marketing (amic), Car sales fell 42% in a month in January, from 19,804 in December to 11,460 cars.
But on an annual basis, January sales were 10.8%, but well below the average monthly increase of 39.3% from 2017 to 2018.
Egypt is a huge market for carsFrom the Central Agency for Public Mobilization and Statistics, The number of registered vehicles has increased by 50% to 9.9 million vehicles from 2012 to 2017, in a country of more than 100 million inhabitants.
"Far from the facts"
But what do activists think "Let her resist" A success, companies see in another and consider it as an inefficient universe "The campaign is not based on accurate and wacky information", According to Samir Allam, leader Deputy of the Transport Division of the Federation of Egyptian Industries.
Allam told the site "Arab Sky News", the car dealers do not earn these figures "The information contained in these campaigns are completely false", emphasizing that "All manufacturers and agents do not get more than 10% of their cost ".
He explained that "The price of the vehicle includes, besides its original price, customs duties starting from 40% on cars under 1,600 cc, increasing according to the category of the engine, to which s & rsquo; Add an average shipment value of 500 USD and an insurance value of 1%, then taxed at 14% .Value added and development costs of 3.5% ".
The final price of the car includes operating costs and varies depending on the size of each company and the number of maintenance centers owned and employed by the operator, according to Allam, who confirms that "No income / earnings ratio ".
Allam said the market had been affected in November and December, as consumers waited for the government to implement the decision to remove tariffs on European cars, hoping to benefit from the price cut, and denied that the "Let her resist" campaign Behind the decline, pointing out that the months of January and February, an increase of more than twice in 2018.
Cutting
Alam revealed who also represents a Car manufacturers The largest in Egypt for discounts offered by automakers was the cost of advertising, claiming that some companies have reduced their advertising budget to the benefit of promotional offers intended to move the market.
He said that automakers can not reduce the rate of profit because it is not high, in addition to his commitment to employment expenses and maintenance of the price of the car.
Allam continues: "There are many controls on automakers that prevent them from setting unreasonable profit margins.If profits are exaggerated, taxes on those profits will also be high and no company will want to lose customers to profit. other companies that sell cheaper. "
And device Consumer Protection In Egypt, it has the power to resolve the dispute between consumers and traders, whether overpricing or manufacturing defects.
Allam believes that the device is the natural device that consumers can use to know their rights, rather than campaigns. "We do not know its source or source of information on social networking sites."
As for the prices of spare parts, they are subject to the supply and demand and availability of these parts in addition to the cost of operation of the maintenance centers, according to Allam, who confirmed that all car manufacturers from the world derive the bulk of the profits from trade in spare parts and maintenance costs, "Is normal".
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Groups on social networking sites continue to raise the slogan "let it confront each other" in a bitter campaign against what they call the fictitious prices of cars in Egypt, mainly because of the greed of car dealerships, who put an exaggerated profit margin, they said.
"The campaign has forced companies to lower their prices after the automotive market experienced a sharp drop in demand," said Murtada Shazly, co-founder of the Khaliya Tasadi campaign for Sky News Arabia.
"Realistically, there has been a severe recession and companies have resorted to substantial discounts to entice people to buy, while banks have put in place facilities that have achieved zero interest on cars."
According to Shazly, reductions in economy and medium-sized cars ranged from 10,000 pounds to 40,000 pounds (about $ 1,900), while discounts in luxury categories ranged from 70,000 pounds ($ 4,000) to 150,000 pounds. 000 pounds ($ 8.6 thousand). ).
The campaign continues
"The campaign continues until all negative practices in the automotive sector are eliminated, which will lead to lower prices.
He stated that some dealers earned up to 75% of the price of the original car and added what is known as the "instant delivery rate" to customers who wanted to buy cars already present. in the living room, which are illegal because they are not taxable.
"Reducing the proportion of the total price is not enough, and illegal practices and spending must be abolished," he said.
Shadhly explained that the goal of the campaign is to determine the percentage of profits on cars by 10 to 15% maximum after calculating operational and administrative costs, in addition to canceling the load of consumers wishing to pay their cars 12% and insurance costs 6% above profits. .
The campaign also aims to reduce the price of spare parts and to ensure that vehicles of its standard class include standard safety measures, such as airbags and advanced brakes such as ABS and ABD, which are essential in a country bordering on road accidents.
Shadhly said the campaign had educated people about their right to buy cars. "The response to the campaign is wide, which translates into a decline in the demand for purchase," he said.
Sales volume
According to data from the Egyptian Council of Motor Marketing (AMIC), car sales fell 42% on a monthly basis in January, to 11,460 vehicles against 19,804 in December.
But on an annual basis, January sales were 10.8%, but well below the average monthly increase of 39.3% from 2017 to 2018.
Egypt is a huge market for cars. According to the Central Agency for Public Mobilization and Statistics, the number of cars registered has increased by 50%, reaching 9.9 million cars from 2012 to 2017, in a country of more than 100 million inhabitants.
"Far from the facts"
"The campaign is not based on accurate and far-fetched information," said Samir Allam, deputy head of the transport division of the Egyptian Federation of Industries.
Allam, the owner and the agent, does not exceed 10% after calculating the cost, "Allam told Sky News Arabia.
He explained that "the cost of the car includes, besides the original price, customs duties that start at 40% on cars under 1,600 ° C and increase depending on the engine category, plus the average freight of $ 500 and the value of insurance at 1%, and then are calculated 14 Percentage representing a value-added tax and development costs of 3.5%. "
The final price of the car includes operating costs and varies according to the size of each company and the number of maintenance centers owned and operated by the operator, according to Allam, which confirms that the latter "has no no income as a percentage of profit ".
Allam said the market was affected in November and December, as consumers waited for the government's decision to remove tariffs on European cars, hoping to benefit from the price cuts, and denying that the Khalia campaign is reacting. down, pointing out that the months of January and February, 2018.
Cutting
Allam, which is also a major automaker in Egypt, said the rebates offered by automakers were part of the advertising costs, claiming that some companies had been squeezed out of their advertising budget for promotions intended to displace the market.
He said that automakers can not reduce the rate of profit because it is not high, in addition to his commitment to employment expenses and maintenance of the price of the car.
"Many checks on automakers prevent them from setting unreasonable profit margins.If profits are exaggerated, taxes on these profits will be high and no business will want to lose customers to other companies that sell at lower prices ".
The Egyptian Agency for Consumer Protection is the body responsible for settling disputes between consumers and traders, whether overpricing or manufacturing defects.
Allam considers that the device is the natural device that consumers can use to know their rights, rather than campaigns that "do not know their source or source of information on social networking sites ".
As for the prices of spare parts, they are subject to the supply and demand and availability of these parts in addition to the cost of operation of the maintenance centers, according to Allam, who confirmed that all car manufacturers of the world are seeing the bulk of the profits from spare parts trading and maintenance costs, "he said.
