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For the third year in a row, Forbes Middle East has unveiled the list of 40 women who have created Middle Eastern brands for the third year in a row, which includes women entrepreneurs behind some of the region’s most famous brands, in the fields of beauty. , fashion, jewelry, accessories, handbags and shoes.
The list was compiled based on celebrity support for the brand, number of social media followers, number of countries covered by the brand, media coverage and years of experience.
This year, the UAE tops the list with 15 brands headquartered in the country, followed by Egypt with 8 holdings and Lebanon with 7 holdings. members of royal, local and international families, as well as celebrities. , from Queen Rania, from Queen Jordan to Beyoncé.
First on the list are Iraqi-American sisters Huda and Mona Kattan, who created Dubai-based beauty brand Huda Beauty. The company started business as a beauty blogger in 2010, and Huda Kattan ranked 47th on Forbes’ list of richest self-made American women in 2020, with a net worth of $ 510 million on October 13, 2020, while the brand’s annual sales have been estimated at around $ 250 million.
The list also includes other tried and true brands, such as the fashion brand (Reem Acra), which took second place, and the jewelry brand (Azza Fahmy Jewelery) at the third place in the list.
The list highlights the female founders and co-creators of some of the region’s most successful platforms and apps, through the list (10Women Behind Middle Eastern Tech Brands) of 10 women who have built tech brands in the Middle -Orient, assessed on the basis of funding cycles. and income.
Thanks to their attractive commercial scene and the ease of doing business there, the UAE once again tops the list of technology brands with 8 participations, followed by Saudi Arabia with 2 participations, while the 10 start -up have raised total funding of over $ 120 million.
The e-commerce platform (Mumzworld), founded by Palestinian entrepreneurs Mona Ataya and Lina Khalil, ranked first, as it raised more than $ 50 million out of a total of 5 funding rounds, and is currently in the process of being acquired by Saudi Arabia. Tamer Group, after its approval, on the June 2021 deal it is considered one of the biggest releases ever for a startup founded entirely by women in the Middle East.
Sarah Toukan also co-founded Ziina, the latest tech company on the list, and raised around $ 7.5 million in the last funding round, bringing her total funding to over $ 8.6 million to date.
Top 5 most powerful women building brands in the Middle East 2021
1. Offer and accept
Brand: Huda Beauty (Sub-brands: KAYAII, WISHFUL)
Sector: cosmetics
Creation date: 2013
Nationality: Iraqi-American
Headquarters: UAE
2. Reem Akra
Brand: Reem Acra
Sector: Fashion and fashion
Creation date: 1997
Nationality: Lebanese-American
Headquarters: America
3. Azza Fahmy, Amina and Fatima Ghaly
Brand: Azza Fahmy Jewelry
Sector: jewelry
Creation date: 1969
Nationality: Egyptian
Headquarters: Egypt
4. Dima Rachid
Brand: Dima Jewelry
Sector: jewelry
Date of creation: 2002
Nationality: Canadian
Headquarters: Egypt
5. Jimmy Maalouf
Brand: Gemy Maalouf
Sector: Fashion and fashion
Creation date: 1996
Nationality: Lebanese
Headquarters: Lebanon
Top 5 Most Powerful Women Who Build Middle Eastern Tech Brands 2021
1. Mona Ataya and Lina Khalil
Brand: Mumzworld
Sector: e-commerce
Creation date: 2011
Nationality: Palestinian
Headquarters: UAE
2. Ambreen Musa
Brand: Souqalmal.com
Sector: Financial services
Creation date: 2012
Nationality: Mauritius
Headquarters: UAE
3. Dana Abdel Baqi
Brand: Munch: On
Sector: food delivery
Creation date: 2015
Nationality: Lebanese-American
Headquarters: UAE
4. Ola Younes Dudin
Brand: BitOasis
Sector: Cryptocurrency trading
Creation date: 2015
Nationality: Jordanian
Headquarters: UAE
5. Nadine Mezher
Brand: Sarwa
Sector: Fintech
Date of creation: 2017
Nationality: Lebanese
Headquarters: UAE
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