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Google has announced that it will allow automatic playback of promotional videos in its Android app store called Google Play (Google Play) starting September 1st.
According to the instructions in the Google Play console, the automatic playback of videos is intended to help more users discover content quickly.
Auto-play videos have become commonplace, despite the negative attitude of auto-play videos on web browsers.
These videos are one of the most annoying web practices, because websites hide content, whatever the user wants, and ironically, Google, the developer of Chrome, is one of the operators of videos that operate automatically.
This may make sense for YouTube and searches in its search engine, but the company offers this option to videos on Google Play Store lists containing promotional videos.
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It is likely that Google will make this feature optional, as on YouTube, and the company decided to play videos without sound – in the same way as other videos automatically played on other platforms – unless # User can read the audio.
Google asked developers to remove ads embedded in promotional videos because they could confuse users. They would not know if they are viewing an ad or a real application that can be downloaded or purchased in the store.
Developers must disable monetization through promotional videos by November 1, 2019, or the company will not show these ads in the Google Play Store.
Discovery is a big problem for Android store apps where there are millions of apps from which people can choose, and auto-playing promotional videos can be useful for an app or game, especially if the Users do not really know what they're looking for.
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