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Google secretly uses hidden web pages that contain personal data from its users to advertisers, undermining its own policies and circumventing European privacy laws that require approval and transparency, according to a competitor.
The Financial Times said that new evidence submitted to the investigation by the Irish Data Control Authority, which oversees Google's European activities, accused the US company of "exploiting data of a personal nature without adequate supervision and indifference to data protection ".
According to the report of the British newspaper, the data regulator seeks to know if Google uses sensitive data, such as race, health and political orientation of its users, to target them with advertising. In his compilation of evidence, Johnny Ryan, chief policy officer of the specialized browser Brave, said he discovered classified pages while trying to control the processing of his data in Google Ad Exchange, formerly the giant. DoubleClick.
The electronic ad group, now certified buyers, is the largest real-time auction platform in the world, selling online billboards. Ryan discovered that Google had filed him following the identity of an identity that he had passed on to other companies and had been connected to him via a hidden web page. Of course, the page did not display any content, but its title was unique and related to Ryan's browsing activity.
With the help of Google's tracking system, depending on the location and time of the user's navigation, companies can associate their Brian profiles and their Internet browsing behavior to profiles of other companies in order to target their ads.
A Google spokesman said the company had not seen the details of the information Ryan sent to the organizer and was cooperating with surveys in Ireland and the UK in the advertising field.
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