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Huawei strives to make a difference in consumer behavior and fitness
Maintaining a fitness routine has generally been associated with joining the gym or exercising at home. However, with the advent of technology, the internet and connected devices, consumers are now more aware of their vital data and more aware of the impact of each exercise on their body as they actively pursue their progress in the process. using smart devices. and services available to them. Meanwhile, active social media platforms have helped create a shared social feeling, all together leading to a modern perspective on fitness training as we know it.
From a brand perspective, new technology is making a difference for two types of people: gym owners and manufacturers of fitness products. Gyms now have a new source of marketing especially social media as their clients share the results of workouts and facilities online which generates more interest and potential clients. Meanwhile, manufacturers of fitness products are now making more devices that offer fitness tracking capabilities and easier health management. In turn, the consumer especially noticed the greatest impact, as they now have access to improved technologies that change the daily fitness regimen, and here is the role of Huawei.
Mainly powered by their smartphones, consumers are now downloading various fitness apps to complete their workouts and health apps to track their progress. An example of this is how to use the HUAWEI P40 Pro with the HUAWEI Health app to get an idea of the number of steps they take and the number of calories they burn. This is also complemented by smart wearable devices like the HUAWEI WATCH GT 2 Pro with Moon Phases Collection – Huawei’s latest smartwatch – which tracks all important data from different workouts which is then stored in the HUAWEI Health app. The HUAWEI WATCH GT 2 Pro with Moon Phase Matrix is able to track fitness and data of different types of exercise such as swimming, running, elliptical machine and more, and it also provides preinstalled running course users. The success of this can be seen through the growing popularity of portable devices, especially the Huawei line. According to the IDC Q2 2020 report, Huawei ranked first in the world in wearable devices for the wrist and second in watches by global market share.
Likewise, the HUAWEI WATCH FIT comes with a large 1.64 inch AMOLED HD display exquisitely designed to provide consumers with a variety of capabilities to track fitness and health levels, with the ability to customize it with more than 130 watch faces.
In addition to all this, immersive audio solutions, such as the HUAWEI FreeBuds Pro for example, enhance the audio experience during exercise with noise cancellation technology and other features that make it comfortable on the ear. . With HUAWEI Music app, consumers can enjoy workout motivational music in the gym or while running.
This synergy between smartphones, wearable devices and cloud services is the result of Huawei’s work in building its connected ecosystem, which is linked under a single Huawei account, enabling a smarter experience while performing daily tasks. .
On the other hand, social media also plays a vital role for consumers. Regardless of the possibility of finding numerous gyms or exercise resources, consumers now have a platform to share their progress. This not only allows them to find a common feeling, but it also helps to create a sense of accomplishment and encouragement. In addition, consumers can now also download various fitness apps, through platforms like HUAWEI AppGallery and Petal Search, which offer them exercise routines and plans according to their needs.
Technology has definitely revolutionized fitness from several angles. For every business owner and consumer, the change brought by smartphones, internet, apps and connected devices takes on a whole new perspective on the industry and there is no limit to its evolution.
All of these fitness-friendly devices are available in Jordan and can be purchased through the Huawei online store: https://huaweieshop.jo/ar, or by visiting one of the stores offering Huawei products.
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