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Huawei CEO Richard Yu announced the new Huawei and Honor brand strategy. This new strategy is based on the objectives of the strategy developed in 2012 and successfully implemented.
Huawei wants to be the world's largest maker of smartphones. Honor's goal is to catch up with him and watch him closely as he seeks to become the fourth-largest smartphone brand in the world and the second largest in China. Huawei and Honor will work closely together to develop innovative technologies in the future and cooperate in distribution and retail.
The Consumer Division is Huawei's most revenue-generating division. Last year, this division surpassed China's network division with a turnover of 52 billion USD, representing a huge growth of 45.1% year on year.
Honor has grown faster, by 170% in one year, and ranked second in online sales worldwide, according to IDC, a market research firm. Honor will launch its first VGN-5 smartphone later this year. Huawei will soon launch the Huawei Mate X.
Among the goals set by Richard Yu in 2012, it is notably to move from a hardware design company to a hardware manufacturer and abandon low-end low-end phones. Among the goals of Huawei in 2012, include the use of HiSilicon processors and modems and the development of EMUI interface. Of course, Huawei was able to achieve all these goals successfully.
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