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The Indian wearable market has experienced significant growth this year, according to the IDC report, the Indian wearable market had a record quarter with 11.8 million units shipped in the third quarter of 2020 (July – September 2020) with an astonishing 165.1% year-on-year growth rate. , Record the highest quarterly shipments to date.
According to IDC, the wearable device market consists of bracelets, watches and eyewear, and growing demand for wireless devices has helped the headset category achieve its highest deliveries on record in India, where it has experienced 260.5% year-over-year growth in the third quarter of 2020.
In several launches during the quarter, BoA topped the category with a 32.4% share, followed by Samsung which includes devices from Samsung, Infinity, Harman Kardon and JBL with a 15.0 share, BoAt topped the global TWS category with a 26.1% share, followed by Realme, which really expanded its wireless portfolio and took second place. With a 15.5% market share in the TWS category.
Bracelets also posted an 83.3% growth in the third quarter of 2020, as they experienced a back-to-back decline in the first half of the year, but were down 20.3% year-over-year. , with users starting to switch to watches.
Finally, watches grew 119.9% year-over-year in the third quarter of 2020, with 778,000 units shipped domestically, making it the largest quarter since the category launched in India. and Noise, the Indian lifestyle brand specializing in, This sector grew by 28.5% in the third quarter of 2020.
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