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Microsoft today announced its fourth quarter results for the fiscal year 2018, with a business turnover of $ 30.1 billion, with a net profit of $ 8.9 billion. This means that the software giant has not been considered a winner to attract consumers, leaving many optimists wondering if the company is making every effort to companies and turns into another IBM company.
Microsoft kills Groove Music for two years, shutting down its proprietary Kinect camera, revoking its own Microsoft Band, and finally acknowledging that Windows Phone is dead and abandoned the development of other consumer efforts such as Cortana And he has allowed to fall into the clutches of competitors by pursuing business users, and the development of HoloLens devices was highly impressive for commercial users.
Microsoft seems to have a new plan to restore abandoned consumers as they learned from their past mistakes after having a hard time with consumers who have moved away from them in recent years. Microsoft Inspires that Redmond will not abandon consumers.
Microsoft CEO Yousuf Mehdi spoke about the company's new lifestyle initiative and acknowledged a consumer problem at Microsoft: "Over the past two years, we've lost a bit of this magic with consumers. During the meeting, Mehdi also revealed that the company started this year with a trip to restore consumers.
The CEO's new vision focuses on productivity, where Microsoft now targets so-called professional consumers or what is commonly referred to as professionals, who typically buy sophisticated devices typically used at work and at home. who know how to use technology. Learn to use it better to make it more productive.
Microsoft is committed to marketing surface devices for this type of consumer, to give users the time needed to help them focus on what interests them and enhance their voice support.
Mehdi says that most consumer businesses focus on one thing: Amazon focuses on shopping, Spotivay on music and Netflix on movies, the core value of Microsoft being productivity, the mission of the company. 39; business is trying to make productivity more exciting.
Microsoft intends to use applications and services to attract a renewed consumer, including the application of Your Phone for Windows 10. The company is committed to creating features for multiplatform devices to bridge the gap between the phone and the PC. Plans to invest in custom apps for Android and iOS.
The company plans to promote the recently launched low-cost Surface Go Tablet PCs running Windows 10 S with Office 365 as part of its customer recovery efforts.Mehdi said Microsoft is devoting more marketing resources and He has continued to try to push the surface products, especially for consumers.
Xbox gaming platforms are the most powerful brand for consumers Despite the stability of the Xbox One strategy, the company announced a significant boost in this direction at the E3 conference, which was to create exclusive Xbox games. The company is expected to unveil an Xbox console for the next generation in 2020.
The success of this new plan depends heavily on its ability Microsoft targets its employees through its efforts They care about and use Windows, and although they look at the world of Windows, they showed a giant software that they are ready to listen to comments and comments, since Windows 10 has been continuously modified with the addition of new features and improvements over the last three years, The company brings some productivity-oriented features that Windows users expect to see in future updates.
