Movie based on ‘Pubg’ game is causing a stir in China

The latest film about the PUBG game, a sensation in an online property rights battle, amid a protest from the game’s developer, South Korean company “Crafton”.

Created on August 6 on Alibaba Group’s video service Youku, similar to Netflix, “The Valorous Marksman” or “Brave Sniper” has been praised by viewers and compared to the duel in their favorite game, Pubg.

The film follows the journey of a young broadcaster who forms an esports team with his friends. The heroes start by parachuting from a plane onto a battlefield filled with abandoned buildings.

A yellow and black vertical display fills the screen in many scenes, which resemble the tropes familiar to PUBG: Battlegrounds players around the world. One of the characters in the film even wears a helmet much like the iconic face cover in the PUBG cover image.

Krafton Inc., the South Korean studio behind PUBG, said in a statement that the film had nothing to do with its popular game or the Krafton company, and that the company was considering legal action. Representatives of Alibaba and Huawei Picture, the producers of the film, did not respond.

The film received a rating of 7.3 out of 10 on a Chinese film review site, which is a big success as this is the first time that a game has been converted to a film in China.
Some viewers said they immediately felt inspired to play PUBG, while the film’s producers commented on a warning in the credits that their work was not based on current video games: “Any similarity is purely coincidental. . “

On the other hand, Krafton Inc., the creator of the video game PUBG: Battlegrounds, declined in its debut on August 10, 2021 after its initial public offering (IPO) valued at $ 3.8 billion, the largest in Korea. South for over a year. decade.

Its shares fell 20% during the session before recouping some of its losses to close 8.8% as it became the first stock to be listed on the main KOSPI exchange and fell when it launched. This year.

The company, backed by Chinese gaming giant Tencent Holdings, lowered its valuation by more than 1,000 billion won ($ 870 million) after regulators questioned its valuation as the company grapples with investor concerns about his reliance on PUBG for almost all of his income.