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Nike Shoes and Sportswear gave a preview of what the future of the shoe might be by offering the first stylish and stylish basketball shoe.
Nike has launched the Adapt BB shoe at a price of $ 350 and is not content to connect: thanks to the Adapt Adapt system, users can adapt to the shoe to find the optimal shoe, manually or numerically, using from the Nike Adapt app. Smartphone.
For Nike, this shoe opens a new world of smart ideas for athlete exercise data.
"Athletes will be able to upgrade and upgrade their shoes through new enhancements, features and services through smart phone technology," said Michael Donahoe, vice president of innovation at Nike.
"During the basketball game, players' positions and footprints change, so it is necessary to quickly change the position of the shoe by releasing the ligament to relieve pressure on the foot, increase blood flow, then tighten it to keep playing, "said Eric Avar, Nike's Innovation Director. "Thus, the new shoe is a key element that, in our opinion, will enhance the players' experience."
The shoes should go on sale in February.
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