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Chinese phone maker OnePlus is about to launch a new 5G device this year while it plans to expand in the United States and gain new customers from Huawei, Apple and Samsung.
Pete Lau, CEO of OnePlus, told the Financial Times in an interview that the Shenzhen-based company is also preparing to launch its first smart TV to capitalize on its growing momentum.
OnePlus has managed to overcome the decline in the smartphone market this year after receiving positive reviews of its latest devices (OnePlus 7 Pro), which include a contextual camera and smooth scrolling technology.
Lao said the company, aged six, had increased revenue and unit size this year, although the US-China trade dispute has overshadowed Apple, Huawei and the rest of the market smartphones.
The May OnePlus 7 Pro was the first smartphone to support the UK-launched 5G networks (EE) and was then launched in Finland with the company (Elisa).
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The company is currently looking for opportunities in North America, and Lao has announced that OnePlus plans to launch a second 5G, but this time around the world in the fourth quarter of 2019.
Although the latest flagship devices from Samsung and Huawei offer 5G in some markets, Apple should not support the new standard when releasing the latest phones next month, which represents an opportunity for companies such as OnePlus ;
Lao also confirmed its intention to launch OnePlus for the first smart TV, which hinted that it could also support 5G networks in the future.
He said: OnePlus' experience in simplifying the use of Android smartphones is a major advantage of the television industry, dominated by Samsung, LG and Sony.
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