Rome addicted to "seventh day": Mohammed Salah king of Java and the stage .. And Ahly Abharni

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Pharaoh became a phenomenon in his transition to the English League

Egyptian fans and Pimotoni laugh

I was impressed by the power of Ahli on social networking sites after the friendly UAE

We try to convince the management to include Messi to increase the interaction but a liquid in us

The departure of Totti is the worst of my days in Rome

The goal of transforming the club into the best in the world through the media

Paul Rogers, director of the media department of the Italian club in Rome, is known among fans on Twitter as "addicted to Rome". If you are a supporter of the club, you will certainly know this controversial man among all the football fans of the world. The most creative and inventive new ways to create interaction And, whether entertainment regardless of the performance of his team, he receives every day the Golden Ball through the production unique and unique of the club's various channels on social networking sites and its close relations with the Egyptian public since the presence of Mohammed Salah in the team of the Italian capital. Leading this dialogue It is interesting to add to Rome's reliance on the creator of content that touches large swaths of game fans around the world.

Paul Rogers (2)
Paul Rogers

At first we knew for yourself ..

Paul Rogers, an American, began his career as a music journalist. He has published a weekly column on hip-hop, accompanied by hip-hop, rock and pop bands on tours around the world and spoke to them on the sidelines of these artistic tours.GQ"In the English capital, London, with the beginning of the Internet broadcast, was transferred to the Liverpool Club in 2001 and created all the accounts of the various clubs on Facebook, Twitter and Instagram, in addition to the official website in several languages, until my move to Rome from 2015.

What about the nature of your work in Rome?

I'm in charge of Rome's digital world, two websites published in different languages ​​or social media accounts, and running a small team, but more than wonderful, we try to do good things every day as much as possible.

We do not have a special section for social media, we are a digital team and we update all tributaries of the club, whether by writing news and press releases on websites in different languages or club accounts on social networking sites. We have 3 content creators for English and 3 for Italian that move everything.

Do you manage club accounts other than Rome?

In fact, no, I started working in Liverpool as content manager. After the emergence of social networking sites, we were one of the first clubs to create special pages on Facebook, Twitter and Instagram.

At present, I only work with Roma, which is enough for me, and I have worked for a limited time with the Nigerian Football Federation at the last World Cup, where I have been working for a while. Managed the team's accounts on social networking sites during the tournament.

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Paul Rogers

Your best and worst moments in Rome?

Many happy moments during my work here in Rome, and I was very happy when the new Rome site was launched in December 2015 after a considerable effort to complete this project. The videos we made to deliver new deals in 2017 were very wonderful and new to the masses, To forget the night of the Remontada and qualify for the Champions League semi-finals at the expense of Barcelona last season with the goal of Manolas, everything was crazy that night.

I was very sad in May 2017. I was in the club for two and a half years and I felt that feeling. You can imagine the situation of my colleagues who were born in Rome and who work in the club. And encouraging him, it was a very difficult time for everyone to see Totti leave the stadium for the last time after this busy walk.

It was a very difficult moment: the Olimpico stadium was filled with all Rome fans and was eager to see the most faithful player in football history.

As a content producer, I think we did a special job that night and broke records of interaction with the audience. The Facebook Administration has done a case study and covered Rome for Totti's retirement, including a video that was the most watched on Facebook in 2017. Won an award in Monaco for this achievement.

Do you have red lines in your work?

The red lines come from the team and all we ask is to publish nothing that we regret later.

Our work in social media requires you to make decisive decisions all the time, every day. We are always in the vanguard because of these decisions. We always risk presenting original ideas. We sometimes make mistakes, but we always take the courage to make our decisions.

Is club management involved in your work?

No, James Balota, the club president, is my main boss and I regularly report to him on our work. It gives us valuable support and helps us do what we do. In the last four years, he has not criticized anything we did. Balota likes what we do and sometimes contributes to creation. New ideas, when his time permits, and he is happy to read the comments of the public demanding the increase of the salary of the recipient of Rome, which testifies to the enjoyment of the followers of what we propose.

Has the club received an official complaint from another player or club about the tweets you have made?

No, it has never happened, we are a team of very good boys and girls who can not be interviewed.

How do you manage the uneven performance of Rome and not always produce positive results, both locally and in Europe?

It's football, we know that there are good times and we are not obliged to accept it, my point of view since my first day in Rome, that I do not know Will not give up, is to do our best and develop each day regardless of anything.

I am neither the technical manager, nor the stadium, nor control the injuries of the players, nor design the shirt of the team, nor hire new players. I can not control all this. Whatever the team on the ground, whether she wins or loses, I work with my team. The best thing we can do is digital media and I hope Rome is the best in the world in this region, and that is my daily goal.

How did you benefit from Mohammed Salah's presence in Rome?

Mohamed Salah has been great for us, both inside and outside the stadium, he has scored and scored a lot of goals, he is still humble, professional and his morality is high.

Rome benefited greatly from Mohamed Salah's popularity on social media after the Egyptian pharaohs decided to follow Rome and interact with us. So we created a copy of the official website of Rome in Arabic, as well as accounts on Facebook and Twitter to communicate with lovers of Salah of the Arab world.

Until now, many Salah fans still follow Rome and continue to interact with us. Thanks to our way of posting on Twitter in a fun and interactive way, we did not suffer much after his departure, and we maintained a large number of fans of the Egyptian star.

And about the presence of Mohammed Salah in the Italian capital, I can say that Muhammad is wonderful in everything. Everyone in the club has a feeling of love and respect for this day, he is the same person from the first day until his departure and I think you will not find anyone saying a word. It's negative for him throughout his experience here.

This was clearly demonstrated when Liverpool met Rome in the UEFA Champions League semi-finals: we exchanged jokes via Twitter and, after our departure, we wished him good luck in the tournament, as he will remain forever a friend Roma fans.

Did you give Mohammed Salah advice on managing his accounts on Media Media?

No, he is good for his character in this region. It's a fun character and people love it. He does not need any help or advice from us.

What do you say about Mohammed Salah as a player?

I'm not at a place where I can technically speak about the performance of Mohammed Salah, but as a football fan, I think he's a very great player and everyone knows it without a doubt. In Rome, he participated in a very difficult and tactical tournament, but he was incredible. He scored a lot of goals and created a lot for Djeko, becoming a phenomenal phenomenon, beating all possible records, the way the Reds played and the English league in general made Salah more influential and brighter.

Now you have the Turkish player Underir, who is very popular among his compatriots as we did with Salah. What are the differences between Egyptian and Turkish fans in your opinion?

I like a lot the Egyptian and Turkish masses on the networking sites. They have a particular sense of humor, especially on Twitter, and many comments make me laugh a lot while I'm doing my job and working hard to get their players moving forward.

And this is very interesting and we get an excellent interaction from the Egyptian and Turkish fans, who support their players significantly unlike all other nationalities, who do not mean the brilliance of their players or do not reflect the fans of Salah and Ondir .

In the case of an English player playing in the German league, the English have no interest in searching the Internet and supporting him in referendums or competitions in which he participates, but for example with Salah, it was incredible, The man of the game, winner without competition no matter what his performance, whether he deserves it or not, frankly, there are games in which he participates alternatively or does not perform the expected performance, and wins at less 85% the award of the best player among the masses.

Upon his arrival in Liverpool, we spoke with Salah and announced that he would win the player of the month at least in the first six months, which is very similar to what happens with O. Dear. Interaction.

I will not forget a historic match for Bosnian Edin Djeko last season in the Champions League, where he managed a hat trick and broke a record, and the fans finally chose Onder, the man from game. We are always happy with the fun things that happen.

Is it possible to suggest a player on the management to increase the popularity of the club and the interaction as is the case with the Asian players for example?

I've often tried to remind management of the importance of hiring Messi because it would be great for Media Media, but no one cares about our requests.

Al Ahli Match and Rome
Al Ahli Match and Rome

You have already cooperated with the Al Ahly club during a friendly match between the two teams in the UAE. How would you describe this experience?

Honestly, I've been impressed by the work of the Al Ahli club's digital media team, a very advanced group in this field, which has many followers and communicates very frequently with them. I remember while communicating with the remote digital team of Al Ahly and Roma in the United Arab Emirates. I told them that I admire the designs and graphic designs that they realize. They are incredible and support the messages that ruthlessly attack competitors.

In Rome, we chose their Twitter account in English as a team of the day and we aroused a lot of interest for this choice.

In the end, can you choose the best of your Twitter team during the last period?

There are many tweets that have won the admiration of the masses and interact with them as follows.

This is why VAR is needed in the @ChampionsLeague… ?️⚠️?#ASRoma #UCL ? @ D_10Perotti pic.twitter.com/BHoFfJnEXX

Editorial meeting of last night pic.twitter.com/N0DNCjS3lO

Team of the year ?

Mood pic.twitter.com/nx1XhpMqd6

OFFICIAL ? Bryan Cristante is a #ASRoma player!

New delivery for #ASRoma pic.twitter.com/gW6rwnYtxf

Match day pic.twitter.com/VcxxnXcC1n

Rome daily routine pic.twitter.com/EiZ8UZ9PK9

? ROMA ADMIN IS BACK! ? pic.twitter.com/qRuXmf1znI

International football is important but club football is important

AdminRoma Admin

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