"Samsung" ahead of its competitors with folding models and others in line with the "5 G"

Samsung unveiled on Wednesday a smart phone with a folding screen and a model in line with the fifth generation of the Internet, "5G", a movement unique in its kind in the sector allowing it to progress on its competitors, including "Apple ". Twelve years after the introduction of the iPhone on the market, Wednesday's event was particularly expected in the sector, which saw its first decline last year and seeks to create new products to revive the market flooded.

At a great show in San Francisco, the South Korean group unveiled a new model that can be used as a phone or tablet with a folding screen. The Galaxy will be launched in the United States on April 26 at $ 1980.

Samsung is intensifying its competition with its main competitor, Apple, which has always been considered the most innovative in the industry and has a hard time offering attractive innovations for users. IPhone sales declined sharply in late 2018.

"The Galaxy revolution is a revolution, especially because it refutes the skeptics' assertions about the sector's innovation capability that state that nothing new can be created today," he said. DJ Kooh, director of the group's mobile devices. We are here to prove it. the opposite of that ".

These new products represent a victory for Samsung, which has experienced a series of setbacks in recent years, including the withdrawal of one of its models in 2016 and the conviction of the heir to this empire. The giant group also experienced a decline in sales in 2018. The Fold screen is folded to 4.6 inches and 7.3 inches when the smartphone is turned into a tablet. The larger the screen size, the more user applications can be used.

According to experts, this new model is not intended to improve the market, but to impress users and create a new category of products that can promote a stagnant market.

The base is heterogeneous

Samsung has also introduced a model compliant with the new generation of the 5G network being deployed for faster and safer communications. But it did not reveal its price nor the moment when it was put on the market, evoking the possibility of marketing from the second quarter of the year in the United States to the operator of communications, "Verizon" beginning.

The world's first smart phone company announced Wednesday the new models of its latest Galaxy S-10, priced between $ 749 and $ 1,000, featuring a better screen, enhanced battery performance and more. more accurate imagery. Samsung then joined Apple, which in turn decided to expand its products and prices.

"The user base is very broad, but it's not homogeneous, which means that a product at a fixed price does not meet the requirements," said Carolina Milanese of Creative Strategies.

The task remains difficult for both major groups, whose market share is falling as other companies, led by Huawei, progress. On the occasion of the 10th anniversary of the launch of the Galaxy, Samsung, which holds 20.8% of the market, made no effort to make a huge offer Wednesday in a room reserved for some 8,500 people in downtown San Francisco.

In the latest version of the Las Vegas Electronics Show, the emerging Chinese company Ruyol introduced a less sophisticated model from a folding screen phone.

Contribution from: AFP