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The Saudi Ministry of Commerce imposed fines of 740,000 riyals on violators of electronic advertising controls stipulated in the electronic commerce system and its regulations.
Violations included 17 advertisers and advertised via social media platforms such as: “Snapchat, Twitter”, and ranged from non-disclosure of supply of advertising material for multiple products, including perfumes, electrical appliances, utensils household goods, restaurants, insurance companies, fashion websites and others, in addition to false claims regarding coffee products and products. Various foods, currency exchange.
The ministry also violated two electronic stores, and the process of shutting down and blocking took place, according to the “Saudi News Agency”.
According to the Electronic Commerce Act and its regulations, electronic commercial advertising controls state that electronic commercial advertising must include a statement that it is “advertising material”, and it is prohibited to advertise any trademark registered by the trader do not have the right to use or because the trademark is counterfeit or mislead the consumer.
The advertisement must include: the name of the producer, the name of the trader or practitioner and the means of communication with him. The system also stipulates that electronic advertisements and the specifications or offers they contain are binding on the merchant and form part of the contract.
It should be noted that the Ministry of Commerce monitors and tracks e-advertisements and refers violators to a committee to examine violations of the e-commerce system, whereby it imposes fines of up to one million riyals, in addition to blocking and closing the violate sites and prevent the practice of activity.
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