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Sony logo illustrating the Reuters archive.
TOKYO (Reuters) – The Japanese company Sony Corp., which has seen a sharp drop in sales to South Korean and Chinese rivals, is looking to exploit its history in the film industry by introducing new phones with new features. 39, a 21/9 screen used for manufacturing and viewing.
The company announced Monday a new phone, the Xperia 1, at the World Congress of Mobile Telephony in Barcelona, with a high-end dynamic (HD) light-emitting diode (OLED) technology. And improved using Sony's Bravia TV technology.
It is also capable of capturing and recording a 4K video in 21: 9 format.
Metsuya Kishida, president of Sony Mobile Communications, said the company had inherited a rich legacy in meeting the technological requirements of professional filmmakers in terms of sound and image.
"The new Xperia phone will provide original technologies with many professional-level features to offer the entertainment experience offered only by Sony."
Sony used 21: 9 formats in two medium-sized phones, the Xperia 10 and the Express 10 Plus.
"Phones are a step in the right direction, but Sony still faces daunting challenges to offer its competitors phones with new features and affordable pricing," said analyst Paolo Pascatori. .
"I would like to mention Asian smartphone makers who are evolving in secrecy and growing their market share very quickly, as confirmed by the latest Huawei and Shawami announcements."
Chinese companies announced Sunday at the conference two fifth-generation phones. Huawei, which rivals Apple for second place in smartphone sales after Samsung's leader, has done a lot with a foldable smartphone.
Prepared by Duaa Mohamed for publication in Arabic – edited by Munir Al-Buwaiti
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