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The reports around the world aroused a big surprise after Apple Inc. revealed that it had already begun to prepare for the era of the smart iPhone.
The newspaper "The Wall Street Journal", a report on Apple's CEO, Tim Cook, who revealed that his company was trying to reduce the dependence on the sale of "iPhone" , in view of the entry into the era of post-smart phones, especially those of the time "for iPhone" He said.
"Cook" in his remarks, that the company is currently undergoing major changes in its leadership: redefine priorities in the areas of equipment and artificial intelligence and services and retail.
The "Wall Street Journal": "Apple" has begun to be completely restructured in a large number of departments of the company.
In the coming period, Apple will focus on developing its services and manufacturing technologies to the detriment of its iPhone phone sales.
Mr. Cook said that Apple's services and technologies over the coming period included visual entertainment, particularly film and television projects, as well as online music streaming and the sale of music. applications via Store Store.
Apple said that it was a major change in Apple's strategy, with iPhone sales accounting for nearly two-thirds of Apple's profits.
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