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The popularity of Juve increases in China because of the Madeira missile
AFP
February 05, 2019
The Italian giants Juventus witnessed a resurgence of the Spanish giants Real Madrid and Real Madrid following their contract with Cristiano Ronaldo last summer for nearly 110 million euros.
Juventus' popularity has increased 68.5% on Chinese Webbo's social networking site for Twitter between July and December, according to Italian champions over the past seven seasons.
The charges against the Portuguese star, who celebrates her 34th birthday on Tuesday by a former model who raped her about 10 years ago, do not seem to have affected her popularity in China.
Ronaldo's level since coming to Real with the Champions League title four times in the past five seasons has also helped boost Juventus' popularity in China. He became the first player of the "Old Lady" to score 17 goals or more in 22 A league stage since the Frenchman David Trezeguet season 2005-2006 (finishing with 23 goals), having scored Saturday in the Parma doubles (3-3).
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These figures show Ronaldo's impact on Juventus' popularity in China in the first week following his arrival at the Turin giants in July. Bianconeri added 308,000 subscribers via Webbo, social networks, messaging, Known in other places as "Tektok", according to Juventus.
– Juventus win defeat against Real –
The higher the number of fans, the more money is important, and suddenly, the amount spent by Juventus to join Ronaldo is no longer very high.
Experts describe China as an "icon market" because football fans tend to support individuals rather than teams. When Ronaldo left Real Madrid for Juventus, he brought thousands of Chinese fans into the virtual world.
"Ronaldo's success in China is not simply tied to his performance on the field and his achievements over the years," said Juergio Ricci, Juventus' revenue director, to a reality "beyond soccer". Stronger impact on the fans (Chinese) teams. "
"In fact, online fans are becoming more and more interested in individuals, so that players have more than 30% of their clubs."
Juventus' win was a defeat for Real Madrid in China, which together with the United States is a major market for European football clubs.
Real again won the Champions League, but lost nearly 8,000 subscribers after Ronaldo's departure, according to a recent report by Shanghai-based digital marketing company Mayman.
However, the Real are still very popular in China and remain the country's first online club, according to the Mayman Red Card report this year.
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According to Ritchie, Ronaldo, who has won the Golden Ball five times with his former Argentine archbishop Lionel Messi, "has been actively working on building a strong image in China," including an annual visit to the country. country and the opening of its own Chinese social channels "to stay in touch with China and reduce the gap with the fans."
Last year, the Portuguese star also became the brand ambassador of the Chinese automobile company Wai, thus strengthening her position in the country.
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