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Social media company YouTube has invested a lot of money in online content creators in recent years, to ensure it continues to be the leading social media platform for paid content creators.
On Monday, Google’s media arm revealed that it shares advertising revenue with more than two million video producers, with YouTube also claiming to have paid more than $ 30 billion to content creators over the past three years through the advertising, promotion and other service features.
YouTube began sharing ad sales with content creators in 2007, eventually creating a sprawling system with few rules of control. However, the YouTube ecosystem took a hit in 2018 when advertisers boycotted YouTube for inappropriate videos, which led the platform to reduce the number of paid channels, focusing on channels that meet the limits. viewing and directions.
Now that number is growing again, although it has not returned to pre-2018 levels. YouTube said the number of new channels in its ad program doubled in 2020.
Major competitors like Facebook, TikTok, and Spotify have tried to lure creators away from YouTube with tools and payments, though none have made much headway so far. Facebook even pledged not to collect commissions from creators until 2023, in an attempt. pay the growth wheel.
YouTube accounts for 45% of most video ad sales.
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