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Dozens of questions are asked – whether real or virtual – when talking about Amazon, Apple, Google, Facebook, known as Four Cavalry.
By sharing the global influence, and with unprecedented market values in the field of international companies, whose value is currently several hundred billion, some at the threshold of thousands of billions, make them the pillars of the modern economy. For example, one of them will win the first place, either break through the trillion dollars or beat its competitors, all the more so as in recent years have seen the trade patterns of these companies, but who can defeat and surpass them?
Or its presumption, what it brings closer The experts have speculated that the four knights will be together for the coming decades and that the future will see the light of day no more. one or two companies.
The Economist interviewed a number of British experts on the future of these companies and the nature of the companies. International trade and consumer interests.
Dr. M. John, professor of international economics, said the four riders were an economic phenomenon that would extend at least until the end of the 21st century and that fundamental weakness which could weaken their capabilities was the negative effect of trade wars and international protectionism on their performance.
and confirms to the "economic" that in the field of competition between these four riders, we can say that the growth index is in favor of "Amazon" and "Google" more than for "Facebook" and "Apple".
This may seem a little strange, as much as Apple should precede Amazon by reaching the threshold But Apple's creative power has begun to dwindle in favor of competitors who are gradually eating out of the Apple's market share, and this phenomenon is not found in Amazon up to now. The smartphone market is relatively saturated, and although Apple seeks to diversify Sources of revenue, they still count on specific sources that face real challenges, and Amazon is not facing these challenges at least for the moment. On the day of discounts in Prime Day, Amazon has achieved sales of $ 4 billion, These marketing models not only generate sales, but more importantly, they attract new members to the site. "
" It is unlikely that a company will be able to upset any of the four riders in the near future. The distance between competitors and companies is high. Expansion of the business activity of these companies will lead to the emergence of competitors able to outperform them. , Or in a segment of economic activity, but that does not mean that they reach the market value of these companies or enjoy a similar international weight.
For his part, the economist Graham Scott believes that the crossing of four knights significant change in the activity or ability of this company or this place
The word "economic" indicates that the market value of one of the four riders can be 950 billion or 1 trillion dollars, but there will be no significant difference as to the nature of the activity or the economic capacity The only difference is that in the eyes of market forces, it seems to be the largest or the largest company, which strengthens its position on the international stock exchange, but there are no changes fundamental in the business itself. And the outbreak of a trade war, which may result in the imposition of a guerrilla He died on these companies, as the European Union recently, against Google and fined him of $ 5 billion, which weakens its profitability and erodes its ability to accumulate capital, which weakens its potential for innovation and innovation. , And the weakness of its attractiveness in international trade, and this climate could lead to a reduction in the period of time that will lead the four companies into the global economy, so that can begin to decline and decrease in the middle of this century.
But investment expert Tim Tom takes a slightly different point of view.
"The four knights seem at first sight to be a very exciting success story, but we also have to keep in mind that these companies are not just technology companies, or a large social networking site, but Giant companies that use their ability to get their competitors out of the race. One of the criticisms against Google Europe is that it damages its competitors as a feature of its Google Plus user review. Its competitors are struggling to provide broadcast services "Amazon uses the site as a dominant sales office to guide consumers."
"Over time, it's a symbol of the United States and its power, so it also receives state support in the face of its opponents. Competitors came from other economies such as the Chinese economy. "
It is hard to expect to compete with the four knights, but the capabilities of these companies can be eroded for internal reasons, by attracting talent or allowing competitors to invent technological products or more efficient and less expensive marketing methods. However, these opportunities remain relatively distant because of the huge financial capacity of these companies and the government support they receive.
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