The new strategy of Apple Middle East

Multiple facts prompted the American "Apple" company to rethink its future strategy to maintain its position; : Increase the life of the smartphone and lack of features to distinguish new versions of old, as if consumers did not fill an additional camera behind the phone or a faster processor.
Apple has also absorbed the fierceness of its competitors on smartphones: Samsung still retains its first position in smartphone sales and Huawei continues to increase its market share. In addition, Apple's Asian market is unstable as the economic war between the US and China intensifies. The fall in smartphone sales is a threat to Apple, IPhone being responsible for more than half of the company's sales.
Apple's new strategy at its conference last week was to focus more on services. CEO Tim Cook announced the same in a letter to shareholders earlier this year, when Apple announced a lower sales forecast this year. Nearly nine months after this message and through two important announcements at the conference, the future of the company in terms of portfolio diversification has become evident.
The first announcement has confirmed the investment of Apple in games via the Arcade platform. The second announcement related to TV Plus, a movie and series projection service similar to the one offered by Netflix, as well as the one Disney plans to offer in November. However, after much speculation on the price of this service, Apple has surprised everyone by offering this service at $ 4.99 per month, a price lower than the price that Disney intends to offer ($ 6.99), and a lot less. From the price of "Netflix" ($ 12.99).
The first result of this announcement was the resignation of Robert Egger, board member of Apple, general manager of Disney, because of a conflict of interest after Apple became a direct competitor of Disney.
Apple took charge of its new service in a number of ways: just as game developers were looking for money to make their games exclusive on the Arcade platform, the company behaved in the same way as game producers. movies. Over the years, it is not surprising that a company has a cash reserve of about $ 210 billion.
In addition, Apple will give a one – year open subscription to these services to anyone who buys his new phones, hitting two birds with one stone.
Apple has also been generous in its production budgets for its exclusive programs and how has the company approved a generous budget for the project of more than $ 6 billion. Reports show that the production cost of an episode of its exclusive show "Morning Show" is greater than the production cost of the episode of the famous series "Confl of thrones", which raises to $ 15 million.
It seems that "Apple" has finally decided to take advantage of its most important assets, its loyal customers, its Apple customers representing more than a billion customers, even if the company is ranked second in the world for sales of smartphones, and even with the 46% control of the smart watch market, 53 percent of the wireless headset market, this may not guarantee its future in the face of fierce competition. The company was keen to satisfy these customers by reducing the price of the phone at the lowest price in two years, without compromising its high price identity. It also decided to take advantage of these customers by focusing on the services provided to them, with a profit margin above 60%. As if the company had decided to take advantage of its existing customers, rather than the game companies and movies were taking advantage of the use of their devices. For this, Apple enters a new world of services to add to its existing services, ranging from cloud insurance, music and hardware.