The vision and trends of culture reinforce the identity of Saudi Arabia's international investment

Cabinet decision approved national strategy

The General Authority for Investment (KIA) approved the Cabinet's decision to approve the National Strategy for Culture and pledged to launch an advanced step in improving business opportunities. Investment in this promising sector is one of the nine most important sectors of the investment attraction strategy in Saudi Arabia.

Khaled Tash, Deputy Governor in charge of Marketing and Communication at the General Authority for Investment, said on the sidelines of the announcement of the Ministry of Culture that he was not considering only culture as a growth sector to promote and attract investment. Stressing that the launch of the National Strategy for Culture is the culmination of our cultural identity in foreign forums and international meetings and an important factor in our communication with the outside world.

Khaled Tash said that the General Authority for Investment has adopted, in its marketing strategy and cultural factor of external communication, a key element to attract investment in all sectors. Stressing that the coming period will be marked by close cooperation with the Ministry of Culture with regard to the activation of the investment of national identity "Invest in Saudi Arabia", which is the # 39, a national transformation initiative to unite messaging, marketing efforts and information to strengthen Saudi Arabia's image internationally.