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The Google search engine helped bring the Internet into what it is today, because of the ease and speed it offers to search for anything on the network. It has also brought millions of emerging websites to life by showing them in search results.
Google provides the search service for free to all Internet users, but they pay for the service with their information obtained by Google based on their searches.
Most of the time, the user is exposed to dozens of ads related to what they are looking for through the Google search engine. This is because Google tracks searches to understand user interests, which makes it easier for its partners to target them with ads.
Most users accept this mode, and some even see it in their best interest as it helps them reach advertisements for the products they are interested in. However, others do not accept the idea of tracing and see it as an invasion of privacy. This is why the DuckDuckGo search engine was born.
DuckDuckGo presents itself as the perfect alternative to Google’s search engine. This has appeared in the latest promotional campaigns which have spread heavily among users. The search engine provides its services through the website, smartphone apps and browser add-ons.
The DuckDuckGo search engine has become very popular recently, due to the increasing interest of users in their privacy while browsing the Internet. The engine promises its users not to save any data about them, including search history, of course.
DuckDuckGo focuses on displaying search results from sites that rely on encrypted and secure communication protocols. Unlike other search engines, which most of the time display all kinds of sites in the search results.
Users of the DuckDuckGo platform on smartphones rely on the service’s official app, which is a secure browser app, with built-in anti-tracking and ad blocking features.
The search engine itself is distinguished by the fact that it prevents the tracking of users, either through the app or through the browser.
Contrary to popular belief, DuckDuckGo also makes money from ads. But it doesn’t use any targeting features, it just shows you ads related to the keywords you are looking for, without relying on any other data.
It can be used via smartphones either through the application, which bears the name DuckDuckGo Privacy Browser, or by opening the site via a browser. The app is available for Android and iOS.
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